Gushwork vs Athena

Athena tells you if AI mentions you, Gushwork makes sure it does

Built for high-ticket B2B teams that sell through sales calls.

  • Real leads, not a score

  • We write the pages. You just approve them.

  • Starts at $900 per month

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  • Real leads, not a score

  • We write the pages. You just approve them.

  • Starts at $900 per month

Five star rating
Trusted by customers worldwide
Source EquipmentFraxtionalRespect ManufacturingSoftrolSedonaPowell SystemsNarco
What you get

Athena gives you a report, Gushwork gives you published pages

A report shows where AI leaves you out. Someone still has to write the page that gets you in. With Gushwork, that’s us.

AthenaAI visibility report
Tracking and recommendationsYour team acts on it
A published page per buyer question

We’ll show you the pages we’d build for your business

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Coverage

Buyers ask AI specific questions, and each one needs its own page

AI tools quote pages that answer the exact question. Finding the gap is step one. The page is what gets you into the answer.

With Athena
Visibility report Athena
Your brand: not mentioned
Recommended: write a page for this question
Your team still has to write it
With
yoursite.com/pallet-procurement-services
Written and published by Gushwork
Buyer requests a quote
Book a Demo

We’ll show you the real questions buyers ask in your market

The work

Athena is software your team runs, Gushwork is a team that does it for you

With AthenaSoftware

Who does each step

  • Find the questions buyers askYour team
  • Write each pageYour team
  • Publish it on your siteYour team
  • Track what it brings inAthena
With Done for you

Who does each step

  • Find the questions buyers askGushwork
  • Write each pageGushwork
  • Approve the pageYou
  • Publish it on your siteGushwork
  • Send you every lead and its sourceGushwork
Reviews

Don’t take our word for it, read the reviews

for Leads
we have been receiving new leads through our website on a weekly basis.Cory · US · Aug 13, 2026
for AI search
generated a great visibility for us over google and LLMs.Dinesh A. · IN · Aug 11, 2026
for Communication
Their response time has been excellentYana · US · Jul 31, 2026
for Billing
accurate in their billing, focused and articulate with their communicationsBob H. · US · Aug 14, 2026
Book a Demo

Starts at $900 per month

Head to head

The full comparison, row by row

Built for

Gushwork

High-ticket B2B

Athena

Marketing teams tracking AI search

What it is

Gushwork

A team that does the work

Athena

Software your team runs

What you get

Gushwork

Published pages, one per buyer question

Athena

Reports and content recommendations

Who writes the pages

Gushwork

Gushwork, you approve

Athena

Your team

What you measure

Gushwork

Qualified leads

Athena

AI mentions and share of voice

Transparency

Gushwork

Every lead and its source page

Athena

Visibility dashboards

Price

Gushwork

Starts at $900 per month, all-inclusive

Athena

From $295 per month, plus your team’s time

Athena

Built for

Marketing teams tracking AI search

High-ticket B2B

What it is

Software your team runs

A team that does the work

What you get

Reports and content recommendations

Published pages, one per buyer question

Who writes the pages

Your team

Gushwork, you approve

What you measure

AI mentions and share of voice

Qualified leads

Transparency

Visibility dashboards

Every lead and its source page

Price

From $295 per month, plus your team’s time

Starts at $900 per month, all-inclusive

Book a Demo

30-minute call, no prep needed

Pricing

Athena costs less because your team still does the writing

Athena Starter
Software
From $295 per month
  • 3,600 credits, 1 credit per AI response
  • API access and extra credits cost extra
  • Writing and publishing: your team
All-inclusive

Starts at

$900 per month

  • Research, pages, and backlinks
  • AI visibility tracking
  • Leads sent to your dashboard
Fit

Let’s make sure we’re right for you

Athena may suit you if you

  • Already have a content team writing pages every week
  • Mainly want to track how AI talks about your brand
  • Want a self-serve tool rather than a team

Choose Gushwork if you

  • Sell high-ticket B2B products or services
  • Win deals through quotes and sales calls
  • Don’t have a writer free to turn reports into pages
  • Want to see every lead and where it came from
FAQs

What people usually ask us when they’re comparing

Something else on your mind?
Talk to us on the demo call.

Can we use both?

Do you cover AI search too?

How much work is it for my team?

How much does it cost?

Let’s look at what your buyers are asking AI

It’s a 30-minute call. We’ll show you real questions in your market and the pages we’d build for them.

Book a demo

Starts at $900 per month

Why teams pick Gushwork over Athena

What you get

Published pages

Who writes them

Gushwork

Measured on

Qualified leads

Your part

Approve the pages

Price

Starts at $900/mo