6 Ecommerce Websites And 25 Best Design Ideas For 2024

Pavan Kumar
May 22, 2024

Table of content

Thinking about selling online? Now is the perfect time to do so!

The e-commerce landscape is experiencing explosive growth, with global online sales soaring to a staggering $5.2 trillion in 2021. This figure is expected to climb to about $8.1 trillion by 2026. What's driving this? A combination of more digital buyers worldwide, increased mobile commerce, and innovative shopping solutions that make buying online easier than ever.

This surge is powered by widespread digital adoption around the world, with leading markets like China and the U.S. at the forefront.

Making your mark in such a dynamic market is challenging but immensely rewarding. Choosing the right e-commerce platform is critical—it's like selecting the prime location for a store. The right platform can significantly boost your ability to attract more customers and increase sales.

The Evolution of Ecommerce

Ecommerce keeps changing. In 2024, customers expect fast, easy, and enjoyable shopping experiences online. They want to find what they need quickly and have a smooth checkout.

In 2023, nearly 43.4% of all U.S. e-commerce sales were done through mobile devices. This underscores the need for retailers to optimize their online stores for smartphones, ensuring that shopping on a small screen is as easy and enjoyable as on a desktop.

Everything In Between Platform Selection and Revenue Generation

Choosing the best ecommerce site isn't just about features. It's also about how your website looks and feels. Aesthetics are important here. 

The right design can keep customers coming back. But it’s not about just that. How you carry out your business is also of utmost importance here. Quality and advertising aren’t the only driving factors anymore. 

Did you know 62% of online shoppers say free shipping is a must for them to complete a purchase? Moreover, 81% of shoppers trust online reviews as much as personal recommendations. These insights are crucial for best e-commerce sites aiming to enhance user experience and boost conversion rates. Addressing these preferences can significantly impact your sales.

Best Ecommerce Sites of 2024

Setting up your business on the best ecommerce sites available is the first step for any successful online business. Hence, a well-rounded careful decision is of utmost importance here.

Here is a list of such best ecommerce sites you can refer to without overwhelming yourselves out there on the internet!

1. BigCommerce

Best for Large-Volume Sellers

BigCommerce is ideal for businesses that deal in high volumes of sales. It offers advanced inventory management tools that make handling large product ranges a breeze. 

Its robust APIs allow seamless integration with various third-party applications, supporting complex sales workflows. 

Cherry on the cake, BigCommerce does not charge transaction fees, which can significantly reduce costs for stores processing bulk transactions.

Pricing: BigCommerce offers tiered pricing plans starting from $29.95/month to $299.95/month for the Pro plan. Custom enterprise solutions are also available​

Limitations: Some users find the interface less intuitive compared to other platforms, and certain advanced features may require a steeper learning curve​​.

2. Shopify

Ideal for Quick Setup and Comprehensive Features

Shopify stands out for its ease of use and quick setup, making it a favorite among entrepreneurs who want to get their store up and running swiftly. 

It provides a wide range of customizable templates to ensure your store reflects your brand. Shopify also offers a vast app marketplace, enhancing your store’s functionality with plugins for SEO, marketing, and more. 

Gushwork.AI also believes in SEO to be a game changer for businesses. Hence, they optimize it with the help of human expertise so that content is never out of creativity while adhering to optimisation strategies. You can directly ask for an SEO plan for your business for free or set up a discovery call here.  

Importantly, Shopify includes powerful analytics tools to help you understand customer behavior and optimize your sales strategies.

Pricing: Shopify offers plans starting from $29/month for Basic Shopify, up to $299/month for Advanced Shopify. Shopify Plus is available for large enterprises with custom pricing​​.

Limitations: Transaction fees apply unless using Shopify Payments, and costs can add up with additional apps and themes​​.

3. Adobe Commerce Cloud & Salesforce Commerce Cloud

Seamless Customer Experience

Adobe Commerce Cloud (formerly Magento) and Salesforce Commerce Cloud are powerful platforms for delivering personalized, content-rich experiences. 

They are designed for scalability and integration with other business applications, providing a holistic view of the customer journey. 

These platforms offer advanced marketing tools and AI-driven analytics to create a tailored shopping experience that can adapt to the needs of both B2B and B2C markets.

Pricing: Custom pricing based on business needs and scale​ (TechCrunch)​ .

Limitations: These platforms can be complex and may require technical expertise to set up and manage effectively 

4. Ecwid by Lightspeed: 

Optimal for Starting Free and Easy Scaling

Ecwid by Lightspeed is a cost-effective choice for new entrepreneurs. It allows you to start with a basic free plan and scale as your business grows. 

Ecwid is particularly strong in its simplicity and integration capabilities, allowing businesses to sell across multiple platforms including websites, social media, and marketplaces. 

Its mobile app also enables on-the-go management of your store, which is a big plus for busy store owners.

Pricing: Free plan available; paid plans start at $15/month​​.

Limitations: Limited features in the free plan, and advanced features require higher-tier plans​​.

5. WooCommerce:

Perfect for Integrating with WordPress Sites

WooCommerce is the best option if you're already using WordPress. It seamlessly integrates with your existing site, turning it into a fully functional online store. 

This plugin is open-source, giving you complete control over customization. It's particularly popular among businesses that require custom workflows or specific functionalities that can be achieved with the extensive range of available add-ons.

Pricing: WooCommerce itself is free, but additional costs come from hosting, themes, and plugins​​.

Limitations: Can be complex to set up for users not familiar with WordPress, and costs can add up with premium plugins and themes​​.

6. Wix

For Creating a Complete Site with Ease

Wix is not just an eCommerce platform; it’s a comprehensive tool for building your entire online presence. It features a user-friendly drag-and-drop interface, making it easy for anyone to design a professional-looking site. 

Wix’s ecommerce capabilities are built into its broader site builder, allowing you to manage both content and commerce from a single platform. 

This is especially useful for small businesses aiming to maintain a robust online presence along with their store.

Pricing: Plans start from $23/month for the Business Basic plan to $49/month for the Business VIP plan​ (TechCrunch)​.

Limitations: Limited scalability compared to some other platforms, and fewer advanced eCommerce features​ (TechCrunch)​.

Gushwork.AI is another such platform that allows existing website owners to further optimize their content without spending much time and effort into it. This is done by limiting human burden through Artificial Intelligence and maximizing creativity through expert curation and interpretation.

Want to know some distinctive points that a few sellers practice to rank above their competitors with the help of SEO? Get on a discovery call with one of our SEO experts and find out more!

Criteria for Selecting Best Ecommerce Sites

We won’t overwhelm you with too many options. Instead, here's a concise list of criteria to consider when selecting the best ecommerce site for your business operations.

  1. Essential Features and Integrations

When choosing the best ecommerce sites for your business, focus on features that simplify daily operations and enhance customer experience. 

Essential features include:

  • Robust product management systems that allow easy addition and categorization of products
  • Secure payment gateways that support multiple payment methods
  • Intuitive checkout processes that minimize cart abandonment. 

Additionally, consider platforms that integrate seamlessly with marketing tools, analytics software, and customer relationship management (CRM) systems. 

These integrations help streamline your operations and provide valuable insights into customer behavior and business performance.

  1. ASS- Assessing Scalability, Security, and Support Services

Your chosen best ecommerce site should be able to support your business as it expands. Look for platforms that can handle increasing traffic and sales without compromising performance. 

Security is another critical aspect; ensure the platform complies with the latest security standards and protects sensitive customer data like credit card information. 

Comprehensive customer support is vital, especially for resolving technical issues quickly. A platform with 24/7 support ensures that help is available whenever you need it, minimizing downtime and maintaining business continuity.

  1. Considerations for Affordability and Transparent Pricing

Budget constraints are a reality for many small to medium businesses, making cost an essential factor in the decision-making process. 

Opt for a platform that offers a clear pricing structure without hidden fees, which can significantly inflate costs over time. Some platforms like Shopify, BigCommerce, Wix eCommerce, etc, offer tiered pricing, allowing you to start with a more affordable plan and upgrade as your business grows. 

Additionally, consider the total cost of ownership, which includes not only subscription fees but also transaction fees, add-ons, and integrations. A transparent pricing model helps you plan your expenses better and ensures you get good value for your investment.

After checking off all these criteria from your list, also ensure your online platform is mobile-friendly, offers free shipping, and leverages customer reviews to build trust. 

Remember, an optimized mobile experience can dramatically enhance customer satisfaction and drive further sales.

Showcasing the Top 25 Ecommerce Website Design Inspirations

Here is a list of top ranking sites that can be used as website design inspiration for our budding sellers! This section highlights best ecommerce sites that are not only aesthetically pleasing but also effective in driving sales and customer loyalty.

Brand Table
Brand Description
Allbirds Clean, minimalist design with a focus on sustainability and product clarity.
Nike Dynamic visuals and interactive elements tailored to a sports-loving audience.
Potion Bold colors and unique animations set this beauty brand apart.
Warby Parker User-friendly design with virtual try-on features enhances the shopping experience.
Asos Fashion-forward design with an extensive filter system to easily navigate through thousands of products.
Glossier Aesthetic appeal with a soft color palette, emphasizing user-generated content and community.
Apple Sleek, high-tech design that mirrors the quality and innovation of its products.
Brooklinen Clean and comforting design that reflects the brand’s luxury bedding products.
Everlane Transparent pricing and detailed product stories enhance its ethical appeal.
Bonobos Guideshop concept with easy navigation and detailed size guides.
Casper Friendly and inviting, focused on customer comfort and innovative mattress technology.
Adidas High-energy, vibrant designs with strong visuals and sports-centric features.
Best Buy Tech-focused design with easy access to deals, reviews, and product comparisons.
Sephora Beauty hub with a vibrant, interactive layout featuring quizzes and tutorials.
Peloton Streamlined design that integrates commerce with community and coaching services.
Etsy Unique, artisan-focused design with easy-to-browse categories highlighting individual sellers.
Zara Trendy and modern with quick views and rapid updates of the latest fashion trends.
Uniqlo Minimalist design with high functionality, focusing on product variety and fabric technology.
Wayfair Home-focused design with interactive tools like 'Shop the Room' and 3D visualization.
Tiffany & Co. Elegant design with high-quality imagery that reflects the brand's luxury jewelry lines.
Patagonia Outdoorsy and rugged, emphasizing environmental activism and product durability.
H&M Fast fashion with a clean layout, featuring trend sections and sustainable collections.
REI Outdoor gear with detailed filters for technical specs and outdoor activities.
Lush Fresh and colorful design with emphasis on ethical sourcing and natural ingredients.
The Home Depot Practical and straightforward, offering extensive DIY guides and product videos.

Overall aesthetics play a major role in user engagement on a site, but to drive users to your page, your primary concern should be page ranking. The golden key to achieving this is SEO.

How To Enhance Your Business's SEO

When it comes to ranking, Search Engine Optimisation is your one stop solution to it. Did you know that above 70% of users stop scrolling after the 4th search result on Google?

Wondering how to not disappear among the crowd amidst such competition? Read on to find out!

SEO-Optimized Product Descriptions and Titles

To improve your website's visibility and ranking, it's important to have SEO-optimized product descriptions and titles. Here are some key elements:

  1. Title Length: The ideal length for product titles is between 50-60 characters. This ensures that the title is fully displayed in search results, making it more likely to attract clicks​.
  1. Description Length: Product descriptions should be concise yet informative, typically between 150-160 characters for meta descriptions. This length ensures that the description is fully visible in search results, providing enough information to entice users to click through​.
  1. Keyword Blending: Integrate relevant keywords naturally into your titles and descriptions. This improves the visibility of your products in search engine results pages (SERPs). Avoid keyword stuffing, as it can negatively impact readability and search engine ranking.

How SEO Can Enhance Your Site's Visibility

  1. Optimized Content and Images

Effective SEO goes beyond just keywords. Optimizing your content and images can significantly improve your site's visibility.

  1. Content Optimization: 

High-quality, relevant content is crucial. Use keywords strategically throughout your content, including in headings and subheadings. Ensure your content is engaging and provides value to your audience.

  1. Image Optimization: 

Use descriptive file names and alt tags for images. This not only improves accessibility but also helps search engines understand the content of the images, potentially boosting your site's ranking. Compress images to reduce load times, enhancing user experience and SEO performance​​.

However, for businesses dealing with domains outside of content creation, managing SEO can be challenging. Gushwork.AI offers comprehensive SEO services to bridge this gap, including Content Planning, Keyword Research, and AI Applications. 

Our Human+AI integration offers efficiency without leaving a room for imperfection or tasteless content. Just like you as the business owner know your products the best, we at Gushwork, know SEO the best. 

Find Out How We Can Help Your Business!

Criteria for Choosing Ecommerce Website Design

Going through so many options can be daunting. To simplify your decision, we’ve shortlisted a clear list of features to look for in your ecommerce website design.

  • User-Friendly Interface: The site should be easy to navigate, with intuitive menus and a simple, clear path to purchase.
  • Responsive Design: The website must work seamlessly across different devices, especially on mobiles, where a growing number of users shop.
  • Fast Load Times: Speed is crucial in eCommerce. Fast-loading pages improve the user experience and help reduce bounce rates.
  • High-Quality Images and Videos: Clear, attractive product imagery and engaging videos can significantly boost conversion rates.
  • Secure Checkout Process: A secure, straightforward checkout process with multiple payment options is essential to win customer trust and minimize cart abandonment.

Best Ecommerce Platforms- Design Tips

1. Keeping the Design Simple Yet Expressive

A simple design doesn't mean it has to be plain. Keep your site clean and uncluttered to make navigation easy. Use brand colors, fonts, and logos consistently to express your brand's identity. This helps customers remember your store.

2. Choosing the Right Platform

Pick a platform that suits your business size and type. Consider what your customers expect. For example, if they value fast checkouts, ensure the platform can provide a streamlined process. Platforms like Shopify and BigCommerce offer various features that cater to different business needs.

3. The Importance of High-Quality Images and Professional Appearance

Customers can't touch or try your products online. High-quality images are crucial. They should be clear and professional. This makes your site look more trustworthy and makes customers more likely to buy.

4. Utilizing Social Proof and User-Generated Content

Reviews, ratings, and user photos can boost credibility. These show that others have bought and liked your products. Include these elements on product pages to help reassure new customers.

5. Color Psychology 

Understanding how color influences emotions and behaviors can help in designing a more persuasive site.

6. Hierarchy and Layout

Strategic use of size, spacing, and placement can direct attention to key sales drivers like special offers and bestsellers.

7. Personalization

Tailoring the browsing experience to individual users can lead to higher engagement rates. This includes personalized product recommendations based on browsing history and preferences.

8. Call to Action (CTA)

Strong, clear calls to action are critical in converting visitors into buyers. These should be visually distinct and strategically placed.


To succeed in ecommerce, your platform and website design must work together seamlessly. The right platform enhances your design, while a good design improves platform functionality. This fusion creates a better shopping experience, helping to attract and retain customers.

To stay competitive in 2024, get your hands on trends like mobile optimization, AI-driven personalization, and eco-friendly practices. 

While there's no single formula for success in these challenging times, one piece of advice that has consistently proven effective is adaptability. Embrace change and watch it work wonders for you!

It only takes one step to achieve the crucial difference that sets you apart from the competition. At Gushwork.AI, we specialize in making that difference for you. Explore our pricing options here and choose the one that aligns best with your business goals.

Ecommerce Website FAQs

1. Should you build your site or hire help? 

Answer. If you have tech skills and a clear vision, building it yourself with platforms like Shopify or Wix can be cost-effective. 

However, hiring a professional can save time and ensure a polished, high-performing site. It's especially useful if you need custom features or a complex design.

2. How can you make your site easier to use?

Answer. Clear, logical interface is crucial. Use simple categories and a search bar to help users find products quickly. 

Consider features like filters for size, color, or price to enhance user experience. Make sure your menu works well on both desktop and mobile.

3. How do you choose the right platform and design?

Answer. Consider your business size, product types, and what your customers expect. Small businesses might start with a simple, scalable platform. Larger businesses might need more customized solutions. 

Always ensure the design is intuitive and aligns with your brand.

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