Top 13 SEO Tools and Software for Agencies in 2024

Pavan Kumar
April 25, 2024

Table of content

Introduction to Top SEO Tools and Software for Agencies in 2024

If you've tried with all your might, you know that acing SEO is not everyone's cup of tea. Not being able to rank, poor-quality leads, and Google's changing algorithm keep content marketers on their toes. That's why it's imperative that you use only the best SEO software for agencies. 

SEO in 2024 is the undefeated king of traffic and conversions. These are some eye-opening stats that reinforce that not amping up your SEO game might be crippling your agency.

  • According to latest stats published by the Forbes, less than 1% of users searching for queries on Google will ever reach the second page
  • The average click-through rate for the 1st page on Google is 38.7%. The second page attracts just 18.7% CTR. And the number drastically drops from thereon

Needless to say, if your web page isn't ranking in the top three (un-sponsored pages), you are likely missing golden conversion opportunities.

Don't want to miss out on the chance to attract and convert more leads? If so, explore our list of 13 best seo software for agencies that will scale your business to new heights. 

Comprehensive Review of Top 13 SEO Tools for 2024

Let's catch the snake by its tail, shall we? Here's an all-in-one section that will walk you through the best SEO software for agencies in 2024. 

1. Gushwork

best seo software for agencies

Gushork is an AI-assisted SEO platform designed to rapidly scale your business by establishing a robust, organic online presence. 

Ideal for diverse business types, from consumer brands to B2B services, we customize our approach to address your unique challenges and objectives specifically.

Here's how our platform helps businesses grow!

  • Through AI-enhanced content creation: GushWork integrates AI technology with human creativity to produce content that is engaging, informative, and finely tuned for search engine optimization and accuracy
  • Through full-spectrum SEO services: Offering everything from on-page technical tweaks for enhanced Google compatibility to comprehensive off-page strategies to boost your search engine rankings, we provide complete SEO solutions
  • Through data-driven content strategy: Using advanced analytics, our platform pinpoints high-potential topics and keywords, eliminating guesswork and ensuring your content strategy is aligned with market demands 
  • Through Local SEO: Specialized local SEO services ensure you stand out in local search results
  • Through automated organic growth: We manage your SEO needs end-to-end so you can concentrate on other business priorities while your digital footprint expands naturally
  • Through ROI-centric approaches: From AI-driven keyword discovery and topic selection to strategic content deployment and SEO tactics, our platform tailors every strategy to maximize your ROI

Book a free demo call with us today

Here's our detailed pricing structure.

2. SEMrush

best seo software for agencies

SEMrush lets you dissect competitors' strategies and discover new opportunities to capture market share.

  • You get an integrated view of your SEO, PPC, and content marketing efforts with tools to improve organic reach and paid ad performance
  • Features like the ‘SEO Writing Assistant’ provide real-time guidance to optimize content for search engines

3. Ahrefs

best seo software for agencies

Ahrefs is known for its extensive backlink index and comprehensive site audits.

  • Expect detailed site audits that pinpoint issues affecting your site's SEO performance
  • You will also have the option for in-depth keyword analysis, offering valuable data on keyword difficulty, search volume, and SERP overview

For a more hands-on, practical solution that combines AI precision with human creativity, GushWork is your go-to platform. Why not give it a try to see the difference firsthand?

4. Moz Pro and Moz Local

best seo software for agencies

Moz Pro offers tools for site audits and rank tracking. You also have access to a powerful feature for link analysis. This will offer insights into link quality and opportunities for link building to boost domain authority.

5. SE Ranking

best seo software for agencies

SE Ranking offers a 360-degree overview of your SEO strategy. You'll have access to a comprehensive set of tools that cover keyword research, competitive analysis, backlink checking, and SEO audits.

6. SERPstat

best seo software for agencies

SERPstat specializes in extensive keyword research that assists in identifying lucrative keywords and analyzing search trends.

  • The software allows for continuous monitoring of competitor rankings
  • The interface is user-friendly and can be integrated into your workflows without much difficulty

Specialized Tools to Make Your Life Easy

Now that you've explored the all-in-one SEO platforms that can help your business grow, let's walk you through some specific tools that'll help you ace specialized SEO areas.

7. For Keyword Research

best seo software for agencies

Google Keyword Planner and KWFinder are hands-down the staples in all agencies' SEO toolkits. Let's find out why.

  • KWFinder: It helps discover long-tail keywords with lower competition for niche targeting
  • Google Keyword Planner: This tool is invaluable for its reliable data on search volumes and competition levels. It can be directly integrated with Google Ads

8. For Rank Tracking

best seo software for agencies

The two prominent names in rank tracking are the Ahrefs Rank Tracker and the AgencyAnalytics Rank Tracker.

  • Ahrefs Rank Tracker: It provides detailed tracking insights, including estimated search volume, traffic, and visibility. It also offers advanced features such as segmenting keywords by tags, comparing positions against competitors, and tracking SERP
  • AgencyAnalytics Rank Tracker: Besides real-time tracking, this tool provides custom dashboards and automated reporting that can be white-labeled

Seeing is believing, and we invite you to explore our offerings through free samples – we offer a thoroughly researched article and a customized keyword plan as a part of the package.

9. For Technical SEO

best seo software for agencies

SEO has two wings — technical and content! To grab a spot in the top ranking three web pages, you need to ace both these wings. Google Search Console and Screaming Frog SEO Spider are two platforms that can help you with the technical side of things.

  • Google Search Console: Provides direct insights from Google regarding page indexing and mobile usability. It also offers alerts about penalties and issues that could impact search performance
  • Screaming Frog SEO Spider: It's a desktop program known for its depth in crawling websites to audit common SEO issues. It has the ability to integrate with Google Analytics, search for duplicate content, generate XML sitemaps, and visualize site architecture

10. For Content Planning & Optimization

best seo software for agencies

Google released EEAT guidelines to ensure that readers have the best experience. These changes have started affecting the ranking of even well-established websites. 

Since the reader's interest is the most critical aspect that Google uses to judge a website, there's no shade of doubt that substandard content holds no chance of ranking in the long run.

These are a few tools that will support your content efforts. 

  • Yoast SEO: Offers comprehensive tools for optimizing metadata, improving readability, and ensuring SEO-friendly content
  • Clearscope: Helps refine content marketing efforts with AI-driven insights and suggests content optimization based on current top-performing web pages

But nothing beats Gushwork when it comes to ensuring your content efforts stay on track. Ours is the 1st-ever platform that combines the excellence of human copywriters and advanced AI bots to generate unbeatable content that can boost your revenue.

11. For Outreach & Link Building

best seo software for agencies

BuzzSumo is an industry-popular name renowned for identifying key influencers for promotional outreach. Standout features include:

  • Content discovery by topic or website
  • Alerts when selected keywords are mentioned online
  • Social media engagement statistics, which are crucial for targeting influential content and networks

Mailshake is the next tool in line. It's designed for outreach campaigns. It helps you automate personalized emails and follow-ups to scale link-building and networking efforts.

12. For Local SEO

best seo software for agencies

Whitespark is a trusted name in local SEO. The platform provides tools specifically for improving local search engine rankings. Features like local citation finder help you manage and expand your local SEO efforts.

BrightLocal is another platform that can offer comprehensive local search data, reputation management, and automated reporting.

13. For Reporting

best seo software for agencies

Google Data Studio and SEMrush Reports are the two prominent players in SEO reporting. Here's how these tools will make a difference:

  • Google Data Studio allows you to turn your data into informative, easy-to-understand, interactive reports. The platform integrates with multiple data sources, such as Google Analytics and Google Ads, making it a versatile option to create comprehensive SEO reports
  • SEMrush Reports offer customizable report templates that can include everything from keyword rankings to site audits. These templates allow for detailed and visually appealing presentations that highlight key performance indicators

Why Do You Need SEO Tools More Than Ever in 2024?

When you work with specialist SEO platforms such as Gushwork, none of your business decisions are ever gut-based. Have a look at how we set things right from the very beginning of your SEO journey.

  • Efficient analysis for informed decision-making: Imagine having the ability to glance at a dashboard and receive a comprehensive analysis of your SEO performance that informs your next big move. That's what you get with the best SEO software for agencies in your corner
  • Comprehensive and customizable reporting: Every client and their reporting needs are unique. Modern SEO software offers customizable reporting capabilities that highlight your agency's strengths. This customization allows you to present data in a clear, impactful manner
  • In-depth competitive analysis for strategic planning: Knowing what your competitors are up to gives you a strategic advantage. SEO tools today equip you with in-depth insights into competitor strategies. You'll have everything at your disposal – the keywords they're targeting, the campaigns they're running
  • Accuracy in keyword research for target market identification: The foundation of any successful SEO strategy lies in targeting the right keywords. The best SEO software for agencies provides precise and expansive keyword research capabilities
  • Effective link-building strategies for better SERP rankings: Advanced SEO software comes equipped with tools to help you identify valuable link-building opportunities, manage your links, and track the growth in your rankings effectively

Considerations for 2024

As you look ahead to 2024, several key considerations are shaping the selection and utilization of SEO tools for agencies. Here's everything you need to keep in mind when choosing SEO tools. Have a look!

Emerging Technologies and AI in SEO Tools

  • With AI becoming increasingly prevalent, SEO tools that incorporate artificial intelligence and machine learning can offer predictive insights, automate routine tasks, and optimize content more effectively
  • As the adoption of voice search and visual search technologies grows, SEO tools need to adapt too

Integration Capabilities with Other Marketing Tools

  • The ability of SEO tools to integrate seamlessly with other digital marketing tools (like CRM systems, email marketing software, and social media platforms) is vital. This integration enables a more cohesive and unified marketing strategy, where data flows freely between platforms
  • Tools with robust API access allow for more customized integration. This can be a significant advantage in managing complex campaigns

Customer Support

Look for platforms that offer comprehensive support through multiple channels (like chat, email, and phone).


As we wrap up our exploration of the best SEO software for agencies in 2024, remember that the right tools are vital partners in your journey towards growth and success.

  • Choose tools that directly complement and enhance your offerings. For example, if you excel in content marketing, select tools that analyze keywords and offer deep content insights and optimization
  • Embed these tools into your daily workflows to streamline operations and enhance productivity
  • Use the sophisticated analytics provided by these tools to refine and adapt your strategies continuously

Remember, the tools you choose today will shape your company's future. 

In such competitive times where SEO is the difference between making it big or failing to convert leads, Gushwork emerges as your reliable partner. We handle all things SEO. Initiate a quick chat with us.

Get A Free Customised SEO Blueprint For Your Brand Today!