The importance of SEO audits has become more dire for enterprises. With many competitors in the market, one must find a way to stand out by optimizing the SEO aspects of their content.
Regarding SEO, both Enterprise SEO audits and technical SEO audits are similar. The goal is still the same: to make the website’s content more visible to the algorithm. There are various ways you can do proper enterprise SEO audits. In this article, we’ll explain what to prepare and the step-by-step process of enterprise SEO audits.
A Difference Between SEO Audits and Enterprise SEO Audits
The problems covered by both enterprise and regular SEO audits are the same. However, there’s a little difference that many people might overlook. The most affecting aspect is the website size, and as you may know, enterprise websites tend to be significant as they need to cover the needs of small and medium businesses.
The bigger the company, the more complex the SEO audits will be. When the processes are more complex, be ready to do much optimization work.
Enterprise websites may have thousands of constantly active pages compared to personal blogs. They are built within a complicated structure with links connected.
The process might take too long if one decides to use the manual SEO audit. Therefore, the necessary tools must be prepared to make the process of enterprise SEO audits more efficient.
What’s to Prepare?
Before tackling the step-by-step processes of enterprise SEO audits, preparing well for the upcoming task is essential. Preparation could eliminate the stress and confusion you would find along the way.
There are several things to ensure an accurate and smooth evaluation of the website’s SEO, such as:
- Setting the goals : Before conducting the review, it’s essential to set them first. Without them, the audit scope will be random, and you could never reach the finish line. Knowing the goals is also essential to make a suitable approach.
- Gather a good amount of resources: The enterprise’s data is your main resource here. So, before starting anything, make sure to gain enough data for you to evaluate later. Besides the data, get your hands on the tools, content management platform, and other things that may support you.
- Check the site’s structure: Be familiar with the website’s structure you’re about to audit. Check the hierarchy, URL structure, and the linking patterns as well.
- Get the historical data: You can gain much information by reviewing the enterprise’s SEO historical data. These can give you valuable insights into what may cause the performance issues.
The Step-by-Step Enterprise SEO Audit
To provide an overview for those wondering about how to do an enterprise SEO audit, here are the step-by-step processes:
1. Do a Site Crawl with Proper SEO Tools
The first task the SEO specialists would do to conduct the auditing process is to crawl a site using suitable SEO tools. As the structure of an enterprise’s website may be too big to handle with manual checking, these tools will help gain possible information about performance problems.
Using these tools, you may know a lot of meaningful information, including redundant content, broken links, and inefficiencies in the structure. In short, site crawling is the process of checking whether the website is aligned with the SEO best practices or not. Some tools that are commonly used for this process are:
- Google Analytics
- Page Speed Insights
- Google Search Console
- Semrush Organic Research
- Semrush Backlink Analytics
- Semrush On-Page SEO Checker
2. Analyzing User Experience
One thing that can make a website successful is a good user experience. Unfortunately, many companies fail to do this. Instead of offering a web page that’s pleasant to read, some of them would put tons of ads that are intrusive or set navigation that wouldn’t even work.
Information about the comprehensive user experience can be seen from Google Analytics. By seeing the behavior flow, you would know what a visitor would reach when accessing various points of the websites. There are several important criteria you need to check as well, including time spent on the page, bounce rate, and conversions.
3. Checking Content Visibility
The next step is checking the visibility by doing, you guessed it, simply searching for it on the search engine. The easiest way to check the content and website visibility is by typing in ‘site:yourURL.com”.
You can see how the website will pop up here. So be sure to take a look and ensure that everything looks good.
4. Analyze Content Strategy
Content is the core of a website. Therefore, if a website is not receiving enough impressions or conversions, one possible reason is bad content. SEO specialists would check the content’s quality and the company’s strategy.
5. On-Page SEO Optimization
One of the best ways to make the content more visible is to optimize the on-page SEO. On-page SEO covers optimization for keywords, meta descriptions, meta titles, image alt, and many others.
Although the algorithm is constantly changing, optimizing the on-page SEO will still work to guarantee your content quality and website visibility. Sometimes, removing low-quality content is necessary while optimizing the content. You may see it as a way to “refresh” the website content and make the whole process much more efficient.
6. Analyze Google Indexing
Regarding enterprise scale, Google indexing can be a real headache when it comes to seeing how many pages and links there are. The task is to ensure the search engine correctly indexes each link using Google Search Console.
7. Continuously Updating Content
Content can stale quickly in the enterprise world. Therefore, it’s important for them to keep updating the content according to trends to maintain relevancy. See what is currently searched for in the search engine, and make the content accordingly.
Conclusion
Enterprise SEO audits can be more complex than regular SEO audits for personal websites. You need to equip yourself with enough knowledge, skills, and tools to ensure a smoother SEO audit process. Content is always the key to a successful, working website, so it would be best to pay great attention to it.
While auditing the SEO of enterprise websites may seem confusing, the processes can be simplified as long as you have effective tools. With Gushwork, you may optimize your site’s SEO using AI-supported tools.
Get a 600% increase in impressions and a 200% increase in traffic using AI-assisted content-making features.
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