Top 28 SEO FAQs: Answers to Top Frequently Asked Questions

Pavan Kumar
May 7, 2024

Table of content

You've probably heard that SEO can make or break your website's visibility on the internet. Guess what? It's absolutely true.

But what exactly is SEO? If you've been humming this same thought over and over, let's make it super simple for you.

SEO, or Search Engine Optimization, is the mother and father of tuning your website to the beats of search engines like Google and Bing. Why does this matter? Nearly 68% of a website's organic traffic is sourced from search engines. If only your website gets optimized for SEO, you can attract a huge chunk of traffic you might be missing out on.

Want to ensure that you don't miss out on converting the high-quality leads you could be sitting on top of? Worry no more – this guide is a compilation of 28 SEO FAQs that, once understood, will make you super visible in the eyes of search engines (and your target audiences)!

Psst… we have covered everything you need to know about optimizing your website to attract high-quality leads. Let's get you started without further ado!

Understanding SEO Basics

Do you remember when you were a kid, your teachers must have shepherded you to get your basics in math right? Guess what – they had a point!

Basics build a solid foundation. Without them, you might have never understood the complexities of algebra and geometry. The same applies to SEO too. 

Just so you know the complexities of it, we have started with some of the most basic SEO FAQs. Tag along!

1. How do search engines work?

Search engines use programs called crawlers (or spiders) that visit web pages to collect information about them and take it back to be indexed.

Imagine a giant library where the librarian needs to understand exactly what every book is about to help people find the right one – that's what these crawlers do for the web.

Once your page is indexed, search engine algorithms decide where it should rank for various search queries based on relevance and authority.

2. What is the significance of keyword research and content optimization?

Keyword research helps you understand what your potential customers are looking for and how they describe their needs.

By aligning your content with these search terms, you enhance your visibility to those most likely interested in your products or services.

Don't believe us? Maybe you will after you realize that almost 80% of marketers heavily invest in content marketing since they know that the right keywords can attract the right audiences.

3. What are the differences between On-Page, Off-Page, and Technical SEO?

On-page SEO involves optimizing elements on your website that you can control, like content quality and user experience. This includes using the right keywords, creating high-quality content, and optimizing your headings and images.

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. This primarily involves building backlinks. Each link to your site from another credible one increases your site's authority and ranking potential.

Technical SEO focuses on your website's backend and how your pages are coded. Site speed, mobile responsiveness, and structured data all fall under this category

Google's algorithm rewards sites that load quickly and provide a smooth user experience across all devices.

SEO and Business

Now that you have your basics, it's important that you also get clarity on the SEO FAQs regarding your business. 

Ready? Let's address the matter of why you should prioritize SEO regardless of your business size and type.

4. Why do businesses need SEO?

You already know that 68% of your website's organic traffic comes from search engines. SEO optimization makes you visible to these search engines, primarily Google.

SEO provides a long-term and cost-effective way to generate traffic, enhance brand visibility, and reach targeted audiences without the continuous spending required for paid advertising channels.

5. How does SEO compare to Pay-Per-Click (PPC) advertising in terms of benefits?

While both SEO and PPC are crucial for a comprehensive digital marketing strategy, they serve different purposes and offer unique benefits. 

PPC can provide immediate visibility and is great for targeted campaigns. But once you stop paying, the benefits cease. 

SEO, on the other hand, requires more time to see results but can establish sustained organic growth. Businesses with strong SEO will see a lower cost per acquisition, and unlike PPC, the traffic doesn't stop the moment you halt spending.

To further clarify the differences between SEO and PPC, here’s a side-by-side comparison table. Have a look!

Feature SEO PPC
Visibility Takes time to build, but effects are long-lasting Immediate, but only as long as you pay
Cost Cost-effective in the long run since there’s no cost per click Costs can escalate since you have to pay for each click
Traffic Potential Consistent and ongoing High, but stops after the campaign ends
Conversion Potential High, as traffic is from organic leads Depends on targeting – can be very high
Time for Results Long-term – several months to see significant impact Immediate results – as soon as the campaign starts
ROI High and sustained – improves over time Quick ROI but requires ongoing investment
Audience Building Helps build an audience organically Does not directly contribute to audience building
Brand Credibility Enhances credibility – high rankings imply trust. Less impact on credibility than organic SEO

6. What role does SEO play in improving user experience and credibility?

SEO directly enhances user experience by ensuring that your website is easy to navigate, loads quickly, and contains content that offers value to your audience.

Google's algorithm, which fuels all SEO practices, rewards websites that provide a high-quality user experience.

Let's take an example of loading speeds to understand this metric more clearly.

  • Sites that load within 2 seconds have a bounce rate probability of just 9%
  • Those taking 5 seconds see the bounce probability increase to 38% from 9%

This is a clear indication that speed and efficiency improve user satisfaction and boost your site's rankings.

Moreover, high rankings in search results inherently build your business's credibility.

Forbes published in 2023 that it is very unlikely more than 1% of users searching for a query on Google will ever even make it to the 2nd page. That's a clear indication that ranking in the 1st page of Google will make your website very trustworthy in the eyes of users.

Technical Aspects of SEO

The backend elements of your website might not be visible to visitors, but they're crucial for both search engines and user experience.

Want to understand more about the technical side of SEO? Here are some SEO FAQs that will tackle all your questions and doubts. Have a look.

7. Why is technical SEO important, and how is it evolving?

Technical SEO is vital because it helps search engines crawl, index, and render your website without problems.

As search engine algorithms evolve, they emphasize user experience metrics like load time and mobile responsiveness.

For example, Google's recent updates have started factoring in aspects like Core Web Vitals, which measure your site's speed, responsiveness, and visual stability.

Let's clarify the importance of technical SEO optimization further through the following key elements.

  • Website speed: Speed is a direct ranking factor. A delay of even a second in page response can result in a 7% reduction in conversions
  • Mobile-friendliness: Out of the 68% of traffic from search engines, over 58% comes from mobile devices. As a result, sites not optimized for mobile can suffer from lower rankings in search results
  • Site structure: A well-organized site structure helps search engines understand your website and find content easily. A clear structure with logical linking hierarchies can significantly boost your site's indexability

8. How can you find and fix technical SEO errors?

The very first thing that's needed is regular auditing.

Start with regular comprehensive website audits to detect common technical SEO issues.

These audits should check for the following issues:

  • Site speed issues and opportunities for optimization
  • Mobile usability problems, ensuring the site is fully responsive across all devices
  • Errors in site structure, including broken links, improper use of tags (like canonical or no-index tags), and poor site hierarchy

Having said that, here are other ways to find and fix technical SEO errors. Have a look.

Use SEO Audit Tools

  • Semrush's Site Audit Tool: Scans your site for over 130 technical and SEO mistakes
  • Google Search Console: It highlights issues like crawl errors, mobile usability problems, and security issues
  • Screaming Frog SEO Spider: A desktop program that crawls websites' URLs to collect key elements to analyze and audit technical and onsite SEO

Prioritize and Fix Errors

Once the audit tools provide you with reports, prioritize errors based on their impact on SEO and user experience.

For instance, fix crawl errors and broken links first, as they directly affect your site's indexing and ranking ability.

Monitor Results and Adjust

After making changes, monitor how they affect your site's performance in SEO rankings and user engagement metrics. Remember, SEO is an ongoing process. So, continuous improvement based on performance data is crucial.

Are you overwhelmed by the intricacies of technical SEO? Gushwork is here to help. We take care of everything for our clients, from finding to fixes, tracking, and monitoring. Book a discovery call with us now!

Content and SEO

They say content is the king. But, in our opinion, it's the entire kingdom of SEO.

Crafting content that ranks well on search engines is a lot of hard work. Let's tackle all SEO FAQs related to content and its impact on the overall ranking of a website here. Tag along!

9. How do you craft SEO-friendly content?

Creating SEO-friendly content starts with understanding your audience and what they are searching for.

Here's an in-depth analysis of the entire approach right at your disposal.

  • Keyword research: Identify keywords your target audience uses to find your products or services. Tools like Google Keyword Planner or Ahrefs can help you discover these terms and their search volumes
  • Use of keywords: Once you have your keywords, incorporate them naturally into your headlines, subheadings, body text, and meta descriptions. The key is to use them contextually rather than stuffing them
  • Content quality: Write comprehensive, authoritative, and helpful content. Google's algorithm, especially after updates like BERT and MUM, is increasingly capable of understanding content quality and relevance to user queries
  • Freshness: Regularly update your content to keep it relevant. Google favors up-to-date content

Still need to get a starting point? Let Gushwork help you. We specialize in producing human-written content that's taken to new heights of success through AI- assistance in content generation. We ensure you get content that's factually accurate, unique, and in full compliance with Google's EEAT policy. Request for a free sample today.

Tips and Guidelines to Make Your Content SEO-Friendly

Long-form content is not easy to rank. It takes a blend of some tips to hold readers' attention long enough to invoke their interest in what you offer. 

Here are a few tricks to ensure what you put out on your website is SEO-friendly.

  • Use short paragraphs and sentences
  • Include internal links to relevant articles on your site
  • Optimize your images with alt text descriptions
  • Ensure your content is structured correctly with H1, H2, and H3 tags

10. What impact does content length have on SEO?

Backlinko carried out a survey, and it was found that the average content length of a Google first-page result is around 1,447 words.

Needless to say, long-form content tends to rank higher because it is likely to be more comprehensive and thus perceived as more valuable.

However, the key is relevance and quality – content should be as long as necessary to cover the topic effectively, no more, no less.

11. How do you deal with duplicate content issues?

Duplicate content can harm your SEO by splitting link equity and confusing search engines about which page to rank. Here are some ways to handle it.

  • Use the canonical link to indicate the preferred version of a page to search engines
  • Improve or rewrite duplicate content to make it unique
  • Set clear parameters in your URLs to prevent dynamic product pages from creating duplicate content 

Keywords in SEO

Keywords are the backbone of SEO. They are insights into what your users need. Understanding how to find and use the right keywords is critical for optimizing your content and improving your site's search engine rankings.

Let's address all SEO FAQs about types of keywords, how to find them and more.

12. What are the different types of keywords in SEO?

We get this question a lot – let's tackle it comprehensively so you understand the specific purpose of different keyword types in attracting and converting different segments of your audience.

  • Short-tail keywords: These are broad, general keywords. They're usually composed of one to three words. They generate high traffic but are highly competitive
  • Long-tail keywords: These are longer and more specific. They often contain three or more words, attract less traffic, but have higher conversion rates
  • Primary keywords: These are the main focus keywords you want to rank. They are typically included in the title and throughout the content
  • Secondary keywords: These support primary keywords and help to capture additional search queries
  • LSI keywords (Latent Semantic Indexing): These are semantically related to the primary keyword, helping search engines understand the context of content
  • Geo-targeted keywords: These include specific locations to attract local traffic, crucial for local SEO
  • Transactional keywords: These indicate an intent to complete a transaction or make a purchase
  • Informational keywords: These are used when the searcher is looking for information. These are great for blog posts and FAQ sections

13. How do you perform effective keyword research?

The entire future of your SEO efforts depends on them—it's very important that you get your keyword right the first time. Let's help you understand what effective keyword research involves. Have a look.

  • Identify your goals: Understand what you want to achieve with your content. Are you trying to attract more visitors, increase sales, or raise brand awareness?
  • Think like your audience: Consider what potential customers might type into a search engine when looking for your products, services, or content
  • Use keyword research tools: Tools such as Google Keyword Planner, Google Trends, and Ahrefs can provide data on search volume, competition, and trends

But guess what? With Gushwork, you don't have to invest money and workforce into buying expensive subscriptions for additional tools. We handle everything about content optimization, so your website gets the traffic it deserves. Request for a free keyword planning sample now. 

14. How should keywords be incorporated into website content for optimization?

Did you think you could insert keywords within the content as you wished? Think again. It's not just essential to find the correct keywords; it's equally important to blend them organically within the content.

In this section, we have compiled some of the best practices for incorporating keywords into your content to maximize SEO. Use wisely!

  • Natural integration: Keywords should fit naturally into sentences. Keyword stuffing, or overusing keywords, can penalize your site
  • Strategic placement: Include keywords in title tags, meta descriptions, headers, and within the first 100 words of your content
  • Variety: Use a mix of primary keywords and related secondary keywords (LSI keywords) to cover broader aspects of the topic
  • Contextual relevance: Ensure that the keywords are relevant to the content of the page. The more specific the keyword (long-tail), the more likely it will attract qualified traffic

Link Building Strategies

The next armor in SEO is link building. It is a fundamental aspect of SEO that boosts your website's authority and visibility.

Let's tackle the most critical SEO FAQs related to link building now – why it is important and more!

15. What is link building, and why is it important?

Link building involves acquiring hyperlinks from other websites to your website.

A hyperlink (usually just called a link) is a way for users to switch between pages on the Internet.

Search engines use these links to crawl the web—they will crawl the links between individual pages on your website and the links between entire websites.

These links are a significant factor in how Google and other search engines determine the quality of a page.

  • Essentially, each link to your website from another one acts as a vote of confidence, an indication that others endorse your content
  • A higher number of quality links are likely to improve your site's visibility and ranking in search engine results

16. How should you balance quality vs. quantity in acquiring backlinks?

While the number of backlinks can influence your website's authority and SEO ranking, the quality of those backlinks plays a significantly more crucial role.

  • Links from reputable and relevant sites have a greater impact on your rankings
  • Having a higher number of backlinks can help, but not if they come from spammy or irrelevant sources

17. What are some techniques for earning backlinks and analyzing competitors' backlink profiles?

You can start with Content Creation & Promotion.

Partner with Gushwork to create compelling, unique, and high-quality content that people will want to link to. Promote this content across your networks and to influencers in your field to get it noticed.

Next comes guest Blogging. Write articles for other blogs in your industry. This leads to good backlink opportunities and helps you establish authority in your niche.

You should also focus on:

  • Finding broken links on other websites that are relevant to your content
  • Reach out to the webmaster to report broken links and suggest replacing them with links to your website
  • Using tools like Ahrefs or SEMrush to review your competitors' backlinks
  • Engage with your community on social media. Although most social media links are no-follow, they can still generate traffic to your website

SEO Performance and Analytics

Effectively measuring and analyzing SEO performance is essential for understanding the impact of your strategies and making informed decisions to optimize further. 

Let's now address all the critical SEO FAQs related to performance and tracking. Have a look.

18. How do you measure SEO success?

SEO success can be measured by various metrics that reflect your website's performance in search engines and its impact on your business goals. The most crucial ones are as follows.

  • Organic traffic: The number of visitors coming to your site from search engines
  • Keyword rankings: The positions your website holds in the search engine results pages (SERPs) for specific keywords
  • Conversion rate: How well your incoming traffic from search engines is converting into desired actions, such as sales, sign-ups, or other business objectives
  • Bounce rate and page time: These metrics help assess the quality of traffic and content engagement. Lower bounce rates and higher time on the page often indicate more relevant content and better user engagement

19. What tools and metrics help track and analyze SEO performance?

Let's catch the snake straightaway by its tail without beating around the bush—here are the top four tools.

  • Google Analytics: Tracks organic traffic, user behavior, and conversion rates
  • Google Search Console: Provides insights into keyword rankings, impressions, clicks, and site health issues like crawl errors
  • SEMrush or Ahrefs: Analyze keyword rankings, backlink profiles, and competitor performance
  • Moz Pro: Includes features for tracking keyword rankings, site audits, and on-page optimization

Don't want to invest your precious resources into tracking and analyzing? Explore Gushwork's super affordable services now. Let our experts handle all things SEO for you.

20. How long does it typically take to observe results from SEO efforts?

The time it takes to see results from SEO efforts can vary significantly depending on several factors, such as the competitiveness of your industry, the current state of your website, and the strategies implemented.

  • Initial improvements can often be seen in as little as 1-3 months, especially if previous SEO was poor or non-existent
  • More significant results typically take 6-12 months, as SEO is a long-term strategy

Common SEO Concerns

SEO can be unpredictable, and fluctuations in performance are common. It's hardly surprising that we receive a lot of SEO FAQs regarding concerns related to dropping traffic.

These are your questions, answered by industry experts!

21. What should you do if you experience a drop in organic traffic?

Here's a checklist that you can use to your advantage.

  • Analyze traffic data: Use tools like Google Analytics to pinpoint when the drop occurred and which pages were affected
  • Check for Google algorithm updates: If your drop aligns with an update, you may need to adjust your SEO strategies
  • Review your website changes: If you've recently made changes to your website, revert them one at a time to identify if any negatively impacted your traffic
  • Assess your backlinks: Use tools like Ahrefs or SEMrush to review your backlink profile. Sudden losses of high-quality backlinks can significantly impact your traffic

22. Why might a website not rank on Google, and how can you check site indexation?

Use Google Search Console to see if your site is indexed.

  • Go to the URL Inspection tool and enter your website's URL
  • If it's not indexed, Google Search Console can provide reasons and methods to request re-indexing
  • Ensure that your website follows SEO best practices, such as proper use of tags (title, meta descriptions), mobile-friendliness, and fast loading times
  • Also, Google prioritizes valuable and unique content. If your content is not up to par, it may not rank well

23. How do you address Google penalties and their impact on website rankings?

Determine whether the drop in rankings is due to a manual penalty (notified via Google Search Console) or an algorithmic change.

Google will specify the reason for manual penalties. Address those issues immediately, whether related to unnatural links, thin content, or security problems. 

Once the issues are fixed, submit a reconsideration request through Google Search Console.

For algorithmic changes, improving your website's overall SEO health is essential.

Evolving Nature of SEO

SEO is not static—it evolves continuously as search engines refine their algorithms to better meet user needs and adapt to new technologies.

Understanding these shifts is crucial for maintaining and improving your website's search engine rankings. So, let's discuss the SEO FAQs related to policy changes and more.

24. How have SEO practices changed over the years?

Over the past decade, SEO has transitioned from keyword stuffing and backlink farming to focusing on user experience and content quality.

We have discussed some major shifts here. Have a look.

  • From keywords to intent: Early SEO tactics heavily favored exact-match keywords. Now, Google's algorithms focus more on user intent and context. For example, the Hummingbird update in 2013 and the BERT update in 2019 have enabled Google to understand language in search queries better
  • Quality over quantity: The Panda update 2011 started Google's trend toward prioritizing high-quality content. Websites with thin, low-quality content saw their rankings drop
  • User experience: With the Page Experience update in 2021, Google began considering factors such as mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines as ranking signals

And how can we forget the newest Googly in Google's arsenal – EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)?

Introduced in a more recent refinement of Google's guidelines, EEAT is essential for assessing content quality.

Here's what each element means:

  • Experience: The practical knowledge or skill a content creator has in the field they are discussing. Google looks for content created by individuals with firsthand experience in the topic
  • Expertise: The formal expertise or educational background the content creator has in the topic. Especially for scientific, financial, or medical content, formal expertise is required
  • Authoritativeness: The credibility of the website publishing the content. Factors like backlinks from reputable sites, mentions, and positive user engagement often judge this
  • Trustworthiness: The accuracy of the content and the security of the site. A secure connection (HTTPS), clear ownership, and contact information are vital

Hiring an SEO Agency

For what it's worth, every business needs the help of experts to ensure their SEO strategies are effective. A paid Ahrefs subscription is not enough. What about backlinking? What about content generation? And what about technical SEO?

Yes, you can have an internal team of SEO writers and managers. But this will take away a massive chunk of your budget. What's the option then, you ask? The simple answer is hiring an SEO agency such as Gushwork.

We are an all-in-one SEO company that will handle content generation, on-page optimization, off-page optimization, and technical SEO optimization for you. Book a free demo call with us today.

25. When should you consider hiring an SEO agency?

The answer is – as soon as you decide to shell out your first penny on SEO efforts.

It's imperative to have a robust SEO plan if:

  • Your current team lacks SEO expertise, and the learning curve is too steep
  • Your business grows. Managing SEO in-house can become overwhelming without the necessary tools and strategies that a specialized agency such as Gushwork can provide
  • Your SEO efforts are not improving your rankings or traffic despite your best efforts

26. What are the benefits of outsourcing SEO versus building an in-house team?

SEO agencies bring a wealth of knowledge and specialized experience, often staying more attuned to the latest trends and algorithm updates. Some other benefits are listed below. Have a look!

  • Outsourcing can be more cost-effective than hiring a full-time in-house team
  • An agency can scale efforts up or down based on your needs and budget
  • Agencies often provide comprehensive strategies that include SEO, content marketing, and digital PR

FAQ Schemas and SEO

FAQ schemas are a powerful SEO tool that can enhance your content's visibility and usability on search engine results pages (SERPs). 

Let's explore all SEO FAQs related to them – their role, how to implement them, and more.

27. What role does FAQ schema play in SEO?

FAQ schema is a structured data format recognized by search engines like Google to identify and display FAQ content directly in the search engine results pages (SERPs).

  • FAQ schema can lead to the creation of rich snippets in SERPs. By displaying questions and answers right on the search results page, your content becomes more visible and accessible to users, potentially increasing click-through rates
  • When users see direct answers to their questions in SERPs, they are more likely to click through to your site
  • With the rise of voice-activated search queries, FAQ schema helps position your content as potential direct responses in voice search results
  • By structuring FAQs with targeted keywords, FAQ schema helps to optimize your content for relevant searches. This structured approach allows search engines to better understand and index your content
  • Providing well-crafted answers in your FAQs can demonstrate your expertise and authority in a particular subject area. Search engines, particularly Google, favor content that establishes a sense of authority and trustworthiness.

28. How can you add and optimize FAQ schema for better search visibility?

Markup Your FAQ Page. You can use JSON-LD (recommended by Google) to structure your FAQ page. Tools like Google's Structured Data Markup Helper can help you generate the correct schema.

Also, ensure each FAQ entry has a straightforward question as a headline followed by an answer paragraph.

Remember to incorporate relevant keywords into your questions and answers. This helps with SEO and ensures that the FAQs are helpful for your audience.

Finally, keep your FAQ content updated with the latest information, questions, and relevant keywords to maintain its usefulness and SEO value.


SEO does increase visitors, but that's not its sole purpose. When implemented correctly, it attracts the right kind of visitors who are genuinely interested in your offer. 

Whether you're a small business, a booming startup, or a solo blogger, you need an SEO agency to start on the right foot.

Gushwork can tackle overall SEO for your business. 

We ensure your pages are optimized with a target keyword and have the right keyword density without keyword stuffing, and we monitor the results for you. So, why the holdup? Contact us today, and let our experts explain how SEO can propel your business towards success.

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