26 Years of Expertise. Zero Inbound Leads.
Fraxtional was built on Ryan Cimo’s 26 years of expertise across financial services, including compliance, risk, sales, and offshoring at a large bank. The company provides fractional compliance leadership to fintechs, crypto companies, banks, and private equity firms across the US, UK, EU, and Latin America.
Fraxtional’s entire growth engine ran on Ryan’s personal network: referrals, LinkedIn conversations, and industry conferences. The website existed, but it generated nothing. Just 16 visitors a month. Zero inbound leads. Customer flow was unpredictable.
He had never explored online marketing. No agencies, no paid ads, no freelancers. He knew he needed to do something digital, but between serving clients and running the business, it kept getting pushed down the list. About a year in, he realized the referral model had a ceiling. The business was good, but it couldn’t scale on word of mouth alone.
134 Pages Getting Qualified Buyers from Google and ChatGPT.
Gushwork’s goal was straightforward. Make Fraxtional the firm that shows up when founders and fintech operators search for compliance support on Google and on AI search engines like ChatGPT, Gemini, and Perplexity.
The work started with the Brand Memory Agent building a deep, structured understanding of Fraxtional’s world. Not just compliance frameworks and fintech regulations, but Fraxtional’s current capabilities, service scope, positioning, and competitive landscape. It mapped what Fraxtional does best, where it wins, how competitors position themselves, and the exact language buyers use when searching for fractional Chief Compliance Officers, BSA Officers, and regulatory guidance.
With that foundation in place, the Page Creation Engine identified high-intent buyer queries across Google and AI search. Searches like “fractional chief compliance officer,” “fintech compliance consulting,” stablecoin regulatory guidance, BSA program setup, and hundreds of other decision-stage topics where companies are actively evaluating partners.
From there, 134 targeted pages were built by the Page Creation Engine. In-depth comparison articles. Service pages aligned to real-world compliance needs. Bottom-of-funnel content designed to attract companies ready for a serious conversation, not casual readers.
Next came authority and credibility. The Content Management Suite analyzed the compliance and fintech ecosystem to identify relevant, high-trust industry publications and platforms. It then supported systematic backlink acquisition across respected sites, strengthening Fraxtional’s visibility and credibility in a space where trust matters as much as expertise.
The entire system ran in the background. Ryan did not spend time reviewing drafts or managing campaigns. He focused on serving clients and growing the firm. Gushwork focused on building a steady pipeline of qualified inbound demand.
The First Deal Paid for Everything. Then came 20–30x.
Ryan noticed the shift within the first few weeks. Contact form submissions climbed. New inquiries arrived from companies he had never spoken to. Opportunities grew by 40% almost immediately.
Then came the moment that changed everything. A prospect told Ryan they had found Fraxtional by asking ChatGPT for the best fractional compliance companies in the United States. Fraxtional came up as number one.
“That was the moment I knew the investment was 100% worth it,” Ryan says. “I could have never done that by myself. They understand how people look for things now. It’s not just Google.”
The first client secured through the website more than covered the entire annual Gushwork investment. By month 12, revenue from website-generated leads exceeded $400K, including a single $150K conversion from one inbound inquiry. The return on investment sits at 20–30x and continues to grow.
Today, Fraxtional receives 8–10 qualified leads every month from the website. These aren’t random inquiries. They’re fintech founders, compliance teams at banks, and private equity firms searching for exactly what Fraxtional does and reaching out ready to talk. Over 10 clients were converted directly from inbound in the first year.
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