The Fraxtional Story: Leadership in Compliance and Growth

Fraxtional works with B2B companies in highly regulated and risk-sensitive industries, helping them build compliance, governance, and operational programs that directly impact revenue and credibility. 

Their teams embed leadership into client operations to manage policies, audits, licensing, and stakeholder readiness, ensuring businesses can scale confidently without operational or regulatory drag.

While Fraxtional excelled at delivering compliance and governance outcomes, its website contributed zero revenue. Gushwork changed that by transforming their site into a consistent source of high-value, sales-ready conversations rather than marketing noise.

From Zero Website Enquiries to 10+ Qualified Leads a Month

Fraxtional’s website used to generate no leads, despite serving companies in industries where compliance and governance decisions can mean thousands of $$$ in revenue.

After integrating Gushwork, their site began appearing in the searches that mattered to decision-makers—people actively evaluating GRC leadership, audits, and regulatory readiness. Optimized content was published at scale, and every inquiry was tracked in real time.

The result: a predictable, steady flow of 8–10 qualified inquiries each month—companies already researching Fraxtional’s services, asking detailed questions, and ready to engage in meaningful conversations. The website had transformed into a reliable revenue channel.

Gushwork’s AI-Driven Market Research

Fraxtional achieves 10+ leads every month by aligning Gushwork’s Knowledge Base with AI-driven search intelligence, high-intent content, and automated lead capture.

Gushwork analyzes market trends and identifies customer questions online and keywords they type into Google, ChatGPT, Gemini, and other AI search platforms. 

Instead of targeting broad marketing and SEO keywords, Gushwork’s AI mapped search behavior directly to Fraxtional’s service lines and deal sizes, prioritizing queries from companies actively preparing for audits, funding rounds, or regulatory reviews.

This growth translated into a steady flow of decision-makers evaluating compliance leadership—feeding directly into sales conversations worth $10K–$150K per deal.

Content at Scale: Automated Creation & Publishing

Gushwork generated 100+ content pages relevant to buyer searches, created targeted blogs and landing pages, and automatically published them to the website. 

Each piece was designed to attract qualified leads without manual intervention, reducing the time spent on outreach and early sales conversations.

Real-Time Lead Tracking & Smart Notifications

Gushwork tracks every inbound lead (customers reaching out to you via the website), filters out spam, and notifies the sales team immediately. 

Gushwork helped Fraxtional with a simple automation integration (e.g., Button clicks, form fills, and downloads → Slack notifications via Zapier), ensuring no lead went unnoticed, enabling instant, actionable follow-ups.

Revenue Impact: What the Website Actually Closed

Fraxtional’s website became a consistent source of leads for decision-ready B2B companies actively evaluating compliance and GRC solutions. 

Over several months, the steady flow of qualified leads directly fueled business growth, and generated close to $400K in revenue from inbound website leads — proving that a website optimized for real buyer intent can generate a measurable pipeline and predictable revenue—without relying on ads or cold outreach.

One sales conversion alone generated $150K, with total ROI from Gushwork estimated at $400K over 12-15 months. 

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