Pazago is a tech platform powering modern manufacturing exports. In 2024, they partnered with Gushwork to show up for the right searches at the right time. Result: 300+ form fills and 78 qualified prospects in 12 months. They now appear for 9,000+ customer searches and show up in the top 3 results for hundreds of them. 12,700+ potential customers visit their website monthly with zero advertising spend.
Pazago, a tech platform powering modern manufacturing exports, faced the same problem most orgs in the manufacturing sector know all too well: they had to constantly chase potential customers. Their sales team was spending countless hours cold-calling, attending trade shows, and manually reaching out to prospects who might need their services.
But in reality their ideal customers were already searching online for solutions like theirs, but Pazago was nowhere to be found when these prospects looked.
The site was live, but no one was finding them.No visibility meant no opportunity to be shortlisted, trusted, or even contacted for projects.
In 2024, Pazago partnered with Gushwork to flip the script. Instead of hunting for customers, we studied exactly how their ideal clients think and search when they need manufacturing export solutions.
We built pages to win RFQs and not just create another blog factory online.
Manufacturing executives don't always search for "export platforms" or "supply chain software." We mapped their complete decision-making process to address their concerns at each stage—from initial problem awareness to vendor evaluation to final approval.
Since different users can have different journeys and join at any stage, we had to map out possibilities and pick the ones that would help their business the most. When prospects consistently received helpful, relevant guidance throughout their entire journey, they naturally built trust with Pazago and were significantly more likely to convert.
Here's what one of those winning journeys looked like for them:
Phase 1: The Cost Calculation
When a procurement manager needs to budget for international shipping, they're not ready to talk to vendors yet. They're doing homework:
Phase 2: The Vendor Research
Only after understanding costs and solving immediate problems do they start looking for partners:
Phase 3: The Final Decision
When manufacturers have urgent, specific requirements or already know about Pazago, they search for immediate solutions or request quote:
Pazago ranks on position #1, #2, #3 for ALL of these queries in locations varying from India, USA, Canada, New Zealand and more!
After identifying exactly what manufacturing executives were searching for at each stage, we created content that directly answered their questions. Instead of competing with other platforms on features, we positioned Pazago as the authoritative source for manufacturing export knowledge.
When someone needed to understand shipping costs, documentation requirements, or logistics processes - Pazago was there with the answers.
The results were immediate and measurable. Within months, Pazago began dominating search results for the exact queries their prospects were using:
This wasn't just about rankings, it was about being found at the precise moment when manufacturing executives needed answers. Each position on Page 1 of Google represented dozens of qualified prospects discovering Pazago as their trusted advisor.
The cumulative impact across all these search positions created exponential growth:
While their competitors continued to burn through sales budgets chasing customers with cold emails and LinkedIn outreach, Pazago's single blog post about "export agents" generated 20 qualified prospects - all for the cost of writing one article.
Here's the math that matters:
And here's what separates these search-driven leads from cold outreach:
Search Traffic Quality: 300+ form submissions → 78+ Marketing Qualified Leads
≈30% conversion rate
Compare this to typical cold outreach:
This means their sales conversations became consultative rather than persuasive, and their pipeline filled with prospects who already understood their value. Most importantly, they built a sustainable growth engine that compounds monthly, every piece of content continues attracting qualified prospects long after it's published.
Pazago's results aren't unique, they're the predictable outcome of showing up where your prospects already search. Every manufacturing business has executives researching solutions online, most just aren't there to be found.
If you're a manufacturer still relying on referrals, directories, or the next trade show to get discovered, you're missing opportunities every day.
Gushwork helps manufacturing businesses build the same kind of search presence that's working for Pazago – just traction that drives revenue.
Supported by leading global investors with a history of backing transformational technology companies.
Supported by leading global investors with a history of backing transformational technology companies.
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