The fielddrive Story

fielddrive manages operational infrastructure for major conferences, trade shows, and corporate events—high-volume check-in, credential issuance, attendance tracking, and real-time dashboards for complex venue operations.

The system performed reliably. Existing clients depended on it for business-critical events.

But operations managers researching check-in systems weren't able to find fielddrive online. Facility directors comparing access control platforms discovered competitors first. Conference planners evaluating attendee management never encountered fielddrive during vendor research.

Procurement teams were actively searching for exactly what fielddrive offered. Those searches returned competitors while fielddrive remained invisible.

Appearing Where Procurement Happens

Gushwork stepped in to map the searches: "event access control systems," "high-volume check-in platforms," "attendee tracking infrastructure," "real-time event monitoring."

Gushwork mapped the entire demand landscape—identifying 200+ procurement-stage queries where fielddrive needed to appear. Then analyzed what was already ranking, why it was winning, and where the gaps existed.

The platform built targeted content to fill those gaps. Technical comparisons for operations teams evaluating specifications. Performance documentation for managers assessing scalability. Implementation guides for directors planning deployments. Case studies demonstrating performance at the required scale.

Each page was optimized for both search engines and AI tools—designed to rank in Google while also getting cited in ChatGPT, Claude, and Perplexity, where procurement teams increasingly validate vendors before visiting websites.

As content was published, the system monitored what worked and what didn't. Pages climbing in rankings got refined to perform even better. Underperforming content got rebuilt based on actual search data. The visibility compounded—more rankings, more discovery moments, more qualified traffic.

Within months, fielddrive appeared wherever procurement teams researched. What typically takes 12-18 months of traditional marketing was completed in under six months.

From Market Absence to Consistent Inquiry Generation

The change developed steadily as content coverage expanded and visibility improved in procurement-intent searches that represent genuine evaluation activity rather than general information gathering.

679K search appearances when operations professionals researched solutions.

11K+ monthly visitors—arriving with operational challenges requiring solutions.

121 inbound inquiries from professionals who discovered fielddrive during research and initiated contact, already familiar with capabilities.

77+ qualified opportunities—averaging 10-15 monthly. Event organizers with scheduled programs. Operations teams are planning infrastructure investments. Enterprises evaluating partnerships.

Lead quality was measurably higher. These weren't cold prospects. They'd already researched requirements, compared solutions, and qualified themselves before contact.

What This Means For Your Business

Industrial managers are researching solutions now—comparing systems, evaluating platforms, and building vendor shortlists using search engines (Google, Safari, Edge) and AI tools (ChatGPT, Claude, Gemini), weeks before contacting suppliers.

Without visibility during that research, you don't make the shortlist. Doesn't matter how good your solution is. Buyers discover competitors first.

If You Know Demand Exists – but You’re Not Capturing It 

Gushwork helps you capture existing demand by making your product discoverable when buyers are actively evaluating options.

The Results That Matter

Within months of launching Gushwork’s AI system, fielddrive’s online presence transformed.

By month six, more than 9,000 prospective buyers were discovering fielddrive each month—up from just a few hundred.

Even more important, these website visitors took action.

Fielddrive received 121 inbound inquiries, of which 77+ became qualified leads. Buyers actively evaluating operational improvements were ready to engage.

Fielddrive had moved from nearly invisible to consistently appearing in front of decision-makers when they were ready to act.

What This Means for Your Business

If you believe inbound doesn’t work for complex, operational businesses, fielddrive’s story proves otherwise. 

fielddrive didn’t chase website traffic; they showed up when buyers asked, “Is there a better way to run this problem?”

And when they gave a potential answer to such questions, buyers reached out for more help. 

Your customers behave the same way. 

They research suppliers online before reaching out. If your capabilities aren’t clearly visible during this research phase, your competitors win by default.

Ready to Fill Your Pipeline?

See how Gushwork’s AI-powered inbound system helps operations-driven businesses generate qualified demand, without ads, trade shows, or outbound pressure.