Midwest Power Products Went From Marketing Burn to Marketing Control

Midwest Power Products has been a trusted U.S. distributor of industrial gearboxes, motors, and power transmission components for over 30 years. Their clients, manufacturing plants, material handling operations, and industrial service providers, rely on Midwest to keep critical equipment running without costly downtime.

Despite this expertise, their marketing had become a costly experiment. Paid campaigns and aggressive strategies were consuming budget without delivering reliable results. 

Leadership knew their products solved real operational problems, but potential buyers weren’t finding them online.

It was time for a change — from flashy ad campaigns to a system that could reliably capture interest and restore confidence in marketing investments.

The Priority Shift: Reduce Waste Before Scaling Leads

The first step was simple, yet critical: fix what was broken. 

Gushwork discovered a broken inquiry form on the website that had been blocking potential leads. This seemingly small change became the first step in rebuilding trust.

That moment was pivotal for Midwest. They saw that marketing could reliably capture real buyer interest, and confidence in the process shifted from cautious skepticism to measured trust.

Before working with Gushwork, Midwest had virtually zero inbound traffic. Their website simply wasn’t being found by buyers searching for gearboxes, motors, or replacement components.

Within a few weeks, Midwest started seeing results: their content appeared more than 44,000 times in search results (impressions) and was clicked on 319 times by people actively looking for their products.

Put simply, hundreds of real buyers saw Midwest online for the first time, and dozens visited the website to explore products and solutions—without spending a single dollar on ads.

Within 10 days of going live with the content pages, Midwest received two qualified inbound leads from Google searches. For a company coming off zero dependable inbound flow, these early interactions confirmed that a predictable, trust-based marketing system could replace expensive marketing campaigns.

Midwest Built a Predictable Inbound Engine with Gushwork

Instead of relying on traditional marketing or expensive ads, Gushwork focused on turning Midwest’s website into a reliable source of qualified leads. 

The first step was understanding the business — the products, the buyers, and the moments when those buyers were actively looking for solutions. By mapping their industry landscape, Gushwork ensured every piece of content spoke directly to buyer needs. 

Next came the content itself. High-value pages were created for critical searches like “replacement worm gearbox” and “emergency motor repair.” When buyers needed answers, Midwest was now the first company they turned to.

The website experience was simplified and optimized. Pages were clear, fast, and easy to navigate, so when a potential buyer landed on the site, they could take action without hesitation.

And it didn’t stop there. Every visitor interaction was tracked and validated, ensuring the sales team only received qualified inquiries they could act on immediately.

This early proof rebuilt trust, eliminated wasted effort, and set the foundation for predictable, scalable inbound demand.

Turn Your Website into a Predictable Revenue Engine

After burning thousands on marketing strategies with zero results, Midwest Power Products trusted Gushwork to deliver a system that converts visibility into qualified leads and measurable revenue. You can do the same for your business. Start your predictable lead channel with Gushwork.