Trusted by Aerospace Leaders Invisible Online
When SpaceX wants to install a giant elevator, they call Midwest Power Products. When Northrop Grumman needs a 1940s hangar door system completely redesigned, they call Midwest. The company has set up doors at the Kennedy Space Center, engineered pipeline systems pumping gasoline from Canada to the Gulf, and installed over 75,000 custom gearboxes worldwide for more than 7,000 customers since 1992.
Despite that track record, their website and online presence produced zero inbound opportunities. For three years, a five-person marketing team worked continuously on Midwest’s digital presence. Before that, another firm had attempted the same effort, but did not yield any meaningful results.
Meanwhile, the business had evolved. The 12-person outside sales force that built Midwest's OEM accounts in the 90s had largely come in-house. Decades of recurring revenue from loyal customers meant the company did not need door-to-door sales anymore.
From 200K+ Products to 100 Buyer Search-Driven Pages in Days
When Greg started using Gushwork, they did not ask him to sit through weeks of onboarding meetings. Gushwork’s Brand Memory agent studied the business, learned the technical depth of industrial gearboxes and power transmission, and got to work.
Greg’s biggest concern was his 200K+ product catalog, which he believed was simply too large and complex to categorize into structured, usable product pages that buyers could actually navigate online.
Gushwork’s Page Creation Engine changed that by organizing the entire catalog into a clear, structured resource hub that covered Midwest’s full product range — from gearboxes and technical specifications to application guides and custom engineering capabilities — all arranged in a way that made it easy for buyers to research, compare, and move forward without needing constant back-and-forth.
The most remarkable part was that Greg barely had to be involved. Gushwork kept building in the background, publishing content and improving the website using its Content Management Suite without waiting for direction.
“The depth and breadth of what they developed on their own without my guidance was shockingly good. I could not believe how fast they were able to do it. They are coming to me with resolutions before I have even come to them with the problems.”
Greg Jones, President, Midwest Power Products.
12 Qualified Leads in 30 days. From a Website That Used to Generate Zero.
Within 10 days of going live, the first qualified lead came through the website. By the end of the first month, Midwest Power Products had received 3 valid, qualified leads from a website that had previously generated nothing despite years of investment in marketing teams and paid advertising.
These were companies with real applications and engineering needs, the kind of buyers who turn into long-term OEM accounts worth custom implementations that take months to deliver.
Midwest Power Products is now showing up in front of buyers thousands of times when they search for gearbox solutions, power transmission equipment, and industrial engineering support on Google and AI search engines.
Midwest is now in active conversations with qualified buyers. For a business where a single custom gearbox project can run into six figures and client relationships span decades, even a handful of qualified inbound leads per month represents a massive shift in how new business comes through the door.
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