Who is Aerovac Alloy & Forge Inc?

Aero‑Vac Alloys & Forge is a global distributor of high‑quality alloy steels, stainless steels, nickel, and specialty metals serving aerospace, defense, commercial, and industrial sectors.

They stock 150+ aerospace‑grade materials and provide value‑added services—cutting, machining, heat treatment, and testing—all backed by ISO/AS9100 certification for reliable worldwide delivery.

A Top Alloy Supplier with Zero Online Presence

Aerovac Alloys & Forge, despite being a top supplier, had almost no discoverability online. Their website didn’t generate inquiries, and most leads came from referrals, word of mouth, industry contacts, or seasonal trade shows. 

The team knew that relying solely on these channels missed buyers actively searching for their products online. 

In December 2025, they partnered with Gushwork. 

Their goal was simple and specific: get their website in front of buyers searching for the materials they supply, without adding an extra marketing team. 

They wanted an end-to-end inbound marketing strategy that could handle their website content, like landing pages, product categories, blogs, and other lead-tracking metrics on their website to track interest and generate leads directly from online searches on Google, ChatGPT, Gemini, and other search platforms. 

Within weeks of onboarding, Gushwork began building industry-specific pages for the alloys and stainless steels that matter most to their customers. 

Focusing on specific keywords like bms7-323, astm a322, and bac5439,bms 7-186, Gushwork set the stage for measurable traffic and quality sales inquiries, ultimately turning their website into a tool for discovery, not just a brochure for product displays. 

1,760 Buyers Started Finding the Site Within Weeks

Within weeks of taking the new pages live, engineers and procurement specialists searching for specific alloys started visiting Aerovac’s website.

The content focused on the materials buyers were actively looking for — 4340 Alloy, A286 Stainless, 15-5PH, and other high-grade steels. Buyers could now see availability, grades, and specifications directly, instead of relying on referrals or making a phone call first.

This worked because the pages matched the exact materials and terms buyers were searching for, making it easy for them to find Aerovac when researching suppliers. In just a few weeks, the website saw 1,760 visitors click through, giving them the first measurable indication that it was now part of the buying process.

For a team used to receiving inquiries only from trade shows and word of mouth, this was a visible shift: their materials were finally being found by buyers actively looking for what they supply, and the website became the first step in new sales conversations.

First Inquiry in 2 Weeks, 4 Qualified Leads in the First Month

Two weeks after the pages went live, Aerovac received its first inbound inquiry from the website. This was the first time a buyer had reached out after finding them through a search. In the first month:

• Total inbound inquiries: 5
• Qualified sales leads: 4
• Source: organic searches only

These were not casual inquiries. The leads came from buyers actively looking for specific alloys and grades, aligning with Aerovac’s core offerings and long sales cycle.

While conversions take time in this industry, the early signal was clear: the right buyers were now finding Aerovac on their own and starting conversations, without referrals, trade shows, or outbound outreach.

For Aerovac, this quickly validated one thing: the website was no longer passive. It had started contributing directly to their sales pipeline.

Gushwork Built Aerovac’s Online Presence to Scale by Expanding Buyer Entry Points

Aerovac supplies multiple alloy and stainless steel grades, and buyers typically search for these materials by name and specification during their research process.

This setup scales because each alloy grade can serve as an independent entry point for buyers who discover Aerovac through search. As additional material-specific pages go live, Aerovac appears in more buyer research moments, without changing how their sales team operates.

The early results show this clearly:

• Buyers are finding the site through material-specific searches
• 4 qualified leads were generated in the first month
• New inquiries are coming in without referrals or trade shows

Going forward, growth is driven by coverage of more materials buyers search for, not by increased marketing effort. The system continues to run in the background while Aerovac focuses on responding to inbound inquiries and progressing sales conversations.

Your Buyers Are Already Searching

Gushwork helps B2B companies get found for what they sell, and start inbound sales conversations without adding marketing overhead.