Built for Businesses That Take Revenue Operations Seriously

Tratta helps organizations manage collections, payment workflows, and customer communication at scale. Their platform enables businesses to efficiently recover revenue while maintaining a consistent customer experience throughout the collections cycle.

Despite a growing product and strong client value, Tratta faced a challenge familiar to many B2B software companies: scaling inbound marketing to match the sophistication of its product and the size of deals.

What Tratta Needed to Unlock Next

As Tratta grew, showing up in search results wasn't enough anymore; they needed those searches to turn into actual sales conversations.

The focus was clear: show up when buyers are researching payment solutions, attract the right prospects to the website, and support the sales team in closing high-value deals

Two major blockers stood in the way:

1. Limited Content Resources: Without comprehensive, authoritative content on payment solutions and collections management, Tratta struggled to establish itself as a trusted industry leader.

2. Website Structure Issues: Their website lacked SEO optimization and a clear content hierarchy, limiting visibility in search results.

Rebuilding Inbound as a Growth System

Gushwork started with business fundamentals, not just SEO tactics. What does Tratta sell? Who buys it? What questions do they ask before talking to sales? Then, built visibility around those answers.

From there, Gushwork produced content focused on buyer problems and structured the site so that discovery and indexing occurred by design.

As pages went live, performance signals were fed back into the system. High-performing content was introduced, underperforming pages were corrected, and coverage expanded — without manual intervention or campaign resets.

For Tratta, Google search transitioned from a background channel to part of their growth infrastructure: always active, continuously improving, and directly supporting qualified inbound demand.

When Inbound Started Working Like a Channel

Once the inbound system was in place, online search shifted from a visibility metric to a reliable source of buying conversations.

• 2.2M+ buyers found Tratta during their online research
• 7.2K+ website clicks from Google searches (without paid ads)
• 250+ keywords on Page 1 (50+ showing up as #1 result)
• 7–10 qualified inbound leads/month from Google searches. 

Today, inbound search on the website is a reliable part of Tratta’s growth strategy rather than a background metric.

Behind the Numbers: How Tratta Adopted Gushwork

What makes inbound predictable isn’t just the initial setup — it’s how the system learns and responds to buyer behavior online. Gushwork analyzes what competitors rank for, which keywords drive qualified traffic to the website, and what content patterns win rankings on search results—then builds pages based on that proven data.

For Tratta, this meant the website became self-improving: underperforming pages were refined, emerging buyer questions were addressed, and content was amplified strategically. 

Over time, the site didn’t just generate traffic — it adapted to market shifts, keeping Tratta consistently visible to the right buyers at the right moment, helping convert these visitors into potential leads.

Turn Search Visibility into Revenue Signal

Your buyers are already searching for your services. Gushwork helps B2B teams turn online search into a steady flow of qualified leads that support real sales conversations — not just website traffic reports.

Build a Predictable Inbound Pipeline with Gushwork.