World-Class Pumps Nobody Could Find

Chemitek's team spent decades perfecting pump designs for corrosive environments. Their products handled concentrated acids that destroyed competitors' equipment. Chemical plants that ran their pumps saw fewer failures, less downtime, and higher throughput.

The engineering was exceptional. The business fundamentals were solid. Existing customers were satisfied.

But procurement managers at Fortune 500 chemical plants had no way to discover them.

The company faced what most manufacturers face: world-class products with minimal digital footprint. When process engineers searched for pump specifications, Chemitek didn't appear in the results. When procurement teams asked ChatGPT for supplier recommendations, their name never came up. Competitors with inferior products but better online visibility won every search.

Trade shows provided some leads—at $15,000- $ 25,000 per event. A few quality conversations. Occasionally, a deal. But the economics didn't work for global scale. They needed buyers to find them when actively searching, not just at annual industry gatherings.

The question wasn't whether demand existed. Engineers were searching for exactly what Chemitek manufactured. The question was whether those engineers could find them.

They couldn't.

The Gushwork Approach

Gushwork mapped the exact searches buyers were typing: "centrifugal pump for sugar industries," "shaft failure analysis," "pump shaft assemblies options guide." High-intent queries from engineers with active projects and procurement authority.

Searches representing genuine procurement needs from facilities that could become customers.

Then, Gushwork systematically built technical content to capture that demand—specifications, application guides, material compatibility charts—optimized for both search engines and AI tools.

Geographic precision ensured content reached buyers across target markets. Technical accuracy maintained credibility with engineers evaluating options. Every page answered specific questions buyers were actually asking.

The Results: From Trade Shows to Inbound Demand

First lead in 14 days. A US-based chemical processor submitted an inquiry through the website. Not a casual browser. A procurement decision-maker with an active project requirement.

The pattern accelerated over 90 days. Google and ChatGPT began citing Chemitek's content as authoritative answers. Engineers searching for pump specifications started finding them. Procurement teams comparing suppliers started calling them.

By month four, the transformation was complete:

134 total leads in 90 days. Approximately 13 monthly inquiries from decision-makers at US chemical facilities, European pharmaceutical manufacturers, and Russian industrial operations. Markets that previously required six-figure trade show investments were now finding Chemitek organically.

84,600 monthly search impressions—up from 1,000. An 8,460% increase in visibility. Every impression represents a potential buyer who could now discover them.

819 monthly website visitors—up from 10. Engineers researching specifications. Procurement teams evaluating suppliers. Maintenance managers are looking for replacement solutions.

Geographic reach transformed in weeks. 

USA. Russia. Five European markets. All generating qualified inquiries without additional marketing spend.

Trade shows cost $15,000-25,000 per event for a handful of conversations. Their website now generates more qualified leads every month than a full year of trade show attendance—and kept running while their team focused on engineering.

What This Means for Your Manufacturing Business

You've invested millions in R&D and quality systems. Your products outperform competitors. But procurement managers at target accounts find them first because they show up when buyers search. You don't.

The manufacturers winning contracts aren't necessarily building better products. They're visible when buyers are actively looking.

When a process engineer searches "pump for concentrated sulfuric acid" or asks ChatGPT for specifications, your company should be the answer they see. That's not brand awareness. That's pipeline generation.

Chemitek proved it works. Zero online presence to 13 international inquiries monthly in 90 days. Markets they couldn't access before are now generating qualified demand. And it keeps compounding—more visibility, more leads, more revenue—while their team focuses on what they do best: engineering.

The question isn't whether your buyers search online. They do.

The question is whether they find you or your competitors.

See Your Custom Growth Roadmap

Most manufacturers have Chemitek's problem: exceptional products hidden behind zero visibility. Book a 30-minute strategy session to see exactly how buyers search for what you sell—and how fast we can get you visible.