A Trusted Name That Went Unseen Online

MD Plastics has built a strong reputation in plasticating technology since 1999, earning nine patents and serving industry leaders such as Engel, Milacron, and Absolute Haitian.

Their innovations, from the MDP Performance Non-Return Valve to the Inject-EX Plasticating System, addressed recurring production challenges for manufacturers worldwide.

Yet when engineers searched online for solutions to issues like melt quality, nozzle drool, or precision molding challenges, MD Plastics rarely appeared in search results.

Competitors with stronger online visibility were often encountered earlier during technical research.

At the time, MD Plastics generated little to no inbound interest through its website. There was no consistent way for engineers or plant managers researching equipment upgrades to discover the company online.

They needed better visibility during early research—without expanding internal marketing resources or relying on ongoing ad spend.

When MD Plastics Became Part of Buyer Research

As industrial buyers searched online for solutions, MD Plastics began appearing in the searches that mattered. Inquiries started arriving through the website and eventually settled into a steady flow of 5+ per month.

Alongside routine inquiries, a consistent share came from engineers and procurement teams evaluating specific components, technical requirements, or suppliers.

The company also began appearing in searches for niche components and specialized applications where competitors were less visible. As buyer search behavior evolved, MD Plastics continued to receive inquiries without requiring ongoing manual effort from the internal team.

• Generated 860 monthly website visitors from zero, targeting highly technical search terms
• 50+ keywords showing on page 1 on Google in competitive plasticating and injection molding searches
• 5+ qualified monthly inquiries from engineers and procurement professionals actively evaluating suppliers

The company’s expertise was now visible where it mattered, and the system behind the website was turning that visibility into actionable conversations.

The Process Behind These Qualified Inquiries

MD Plastics needed a complete system for discoverable content, attracting the right buyers, and capturing qualified leads online. Here’s how Gushwork did it.

• Identifying Buyer Questions

Gushwork mapped 1,500+ technical search queries that engineers and procurement teams were typing into Google, ChatGPT, and other platforms. This ensured content addressed real buying intent, not generic marketing topics.

MD Plastics now ranks at the top of searches for key technical terms, including “high-performance plasticating barrels” and “posi-melt multipurpose screws.”

• Publishing Accurate, Technical Content

Every product, category, and content page reflected MD Plastics’ services, products, and specifications. Gushwork also analyzed gaps in competitor content to target overlooked topics, positioning MD Plastics as the go-to authority in plasticating and injection molding.

• SEO & AI Optimization

Content was structured for search engines (Google, Bing, Safari) and AI platforms (ChatGPT, Gemini, Claude, Perplexity) alike, boosting discoverability for highly technical queries. 

Headings, descriptions, and content highlighted the technical specifications and capabilities engineers sought, making it easy for buyers to find and evaluate solutions online. 

MD Plastics’ expertise became visible to the right audience at the right stage of their research, driving more qualified visits and inquiries without relying on ads or manual outreach.

• Tracking & Filtering Leads 

A real-time Lead Dashboard captured every website interaction, including form submissions and clicks on key product pages. Spam and irrelevant inquiries were filtered out, while genuine, qualified inquiries were organized and sent directly to MD Plastics' sales team.

This ensured the team could focus on buyers actively evaluating equipment—without missing opportunities or manually sorting through inboxes.

What This Means for Your Business

Manufacturers like MD Plastics show that even highly specialized B2B companies can turn technical expertise into a steady flow of qualified leads. By appearing where engineers and procurement teams are actively researching solutions, they’re no longer waiting for buyers to find them—they’re part of the conversation.

From the first inbound inquiry in 30 days to a steady flow of 4–5 qualified leads per month, the company now engages engineers and procurement teams actively online. 

Each lead is a real revenue opportunity without any ads or extra marketing resources.

Ready to Stop Losing Deals to Less Qualified Competitors?

See how manufacturers like MD Plastics turn their websites into lead generation engines that work 24/7—without paid ads.