When Reliability Matters More Than Hype

ToDo Robotics had been in the commercial robotics space for years, providing service robots, cleaning automation, and logistics solutions to clients in hospitality, retail, healthcare, and facilities management.

The technology performed. Their solutions operated reliably in hospitality, retail, healthcare, and logistics environments. Existing clients reported measurable improvements in service efficiency and operational productivity.

But growth had stalled—not because of product limitations, but because of marketing failures.

Two agencies. Two disappointing outcomes. Execution was inconsistent. Momentum broke repeatedly. The outcomes never materialized into qualified business inquiries.

Marketing had stopped feeling like a growth investment. It felt like a recurring risk.

Meanwhile, their business development depended entirely on outreach, referrals, and word of mouth. The website existed, was professionally designed, and featured complete product catalogs, but generated no inbound inquiries. 

When facility managers searched for commercial cleaning robots, operations directors researched restaurant service automation, or warehouse managers compared logistics solutions, ToDo Robotics didn't appear in the results.

Competitors offering similar robotics solutions but with better search visibility were capturing prospects first.

The disconnect was clear: buyers actively researching commercial robotics couldn't find a provider with the broadest product portfolio and support infrastructure in the market.

Proving Search Works for Technical B2B Sales

ToDo Robotics needed proof that inbound could actually work for complex, high-consideration robotics sales.

Gushwork started with a focused question: where are buyers already searching for these solutions?

Gushwork mapped the specific searches: "Jollibee robot server," "BellaBot commercial," "autonomous cleaning robot for warehouses," "cooking automation restaurants." 

These were the exact phrases typed by facility managers evaluating automation, restaurant operators researching serving robots, and warehouse directors comparing systems.

Every search represented a live procurement need. Decision-makers researching options.

Then, systematically built targeted content to capture that demand. Technical specifications for operations teams. Landing page content for financial decision-makers. Implementation guides for facility managers. 

Every page answered questions buyers were actually asking during their research process. 

The approach was direct: show up when buyers search. Capture their attention during active evaluation. Convert search visibility into qualified conversations.

Within 10 days, the first qualified lead arrived.

From Zero Inbound to Consistent Pipeline

First lead in 10 days. Not a referral. Not paid advertising. An operations director actively researching automation solutions who discovered ToDo Robotics through a Google search and submitted an inquiry.

For a team burned by agency promises, this mattered more than any metric. The website had finally contributed directly to the pipeline.

The pattern continued over the following weeks:

10 qualified inbound leads in the first month. Facility managers and restaurant operators with automation budgets. Warehouse directors comparing systems. All arriving through Google search without any advertising spend.

46,000 search impressions—the site appears in buyer search results across their target market. Every impression represents a potential customer who could now discover them.

290 website visitors from these searches. Not casual browsers. People are actively researching robotics solutions for their businesses.

5+ core business driving keywords reached Page 1 rankings in under four weeks. Every ranking represented visibility when prospects were actively comparing options.

One inbound lead progressed deep into their sales process—strong validation that search-driven traffic wasn't just interest, but genuine commercial intent with budget and authority.

What changed wasn't just the numbers. It was the consistency. No lead spikes followed by silence. No dependency on constant agency check-ins. No reliance on outbound prospecting to force momentum. Inbound kept arriving. Week after week. Predictably.

The website transformed from a digital brochure into a demand generation engine—working while their team focused on what they did best: building reliable robots.

From Research to Revenue: Gushwork Rebuilt Trust Through Inbound

Before Gushwork, the website was a cost center that generated hosting bills and maintenance invoices but had zero business value.

After 90 days, it became a consistent inbound lead channel.

Marketing shifted from expense to investment. From risk to predictable pipeline. From agency dependency to owned infrastructure that compounds over time.

One of those early inbound leads became a six-figure deal. That single deal paid for the entire year of search visibility—with eleven months of additional inbound still running.

Turn Search Visibility Into Predictable Leads and Revenue

If you’re looking to drive real leads (not just website traffic) and convert search visibility into revenue, Gushwork helps make inbound a repeatable growth channel. 

Built as a product. Measured by growth. Designed to compound over time.

See How Gushwork Drives Inbound.