The Customer: A 40-Year Industry Leader, With 0 Online Visibility

John Maye Company has been a trusted name in the packaging equipment industry for over 40 years. Founded in 1983, they serve a wide range of manufacturers and distributors across the Midwestern United States, providing custom packaging solutions, equipment, and supplies. 

With a reputation for expertise and deep partnerships with leading brands, John Maye had everything a successful business needs, except for one crucial element: digital visibility.

Despite their long-standing authority, their digital footprint was non-existent. 

They had an outdated website that failed to showcase their capabilities or capture new business. For John Maye, having a leading-edge product wasn't enough; they needed to win the organic search battle to reach new customers and continue growing their business.

The Problem: The Invisible Revenue Leak

John Maye's expertise was undisputed, but their legacy status was becoming a vulnerability. In the past, business was won through handshakes and referrals. Today, the buyer’s journey starts with a Google search. 

John Maye was missing from this new reality. They had an outdated website that functioned more as a static brochure than a lead-generating asset. Every day, potential customers: manufacturers, food processors, and production managers, were actively searching for the exact solutions John Maye offered. 

The problem wasn't a lack of interest; it was a lack of a path for those prospects to find them. This digital invisibility wasn’t just a minor issue; it was a daily loss of qualified opportunities to competitors who had already adapted to the new digital landscape.

The Solution: Building a ‘Digital’ Lead Generation Engine

Together with the Gushwork team, John Maye Company underwent a complete digital marketing overhaul. Our approach was not to fix a single marketing issue, but to build a robust, sustainable lead generation engine from the ground up.

We created a complete digital infrastructure designed to capture packaging equipment buyers at the exact moment they were looking.

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What We Delivered:

• Professional Website: A full redesign that served as a digital showroom, highlighting their 40+ years of expertise and partnerships with industry leaders.
• Strategic SEO Foundation: We optimized the entire site to rank for high-intent searches from manufacturers and production facilities, directly connecting John Maye with their ideal customers.
• Lead Capture System: We implemented streamlined contact forms and clear calls-to-action to convert website visitors into qualified leads.
• Targeted Content: We developed a content strategy with in-depth resources that positioned John Maye as the go-to expert in their field.

The results came fast - 14 leads in just 4 weeks. What really impressed us was how their built in CRM system kept everything manageable - no chaos, no overwhelm, just organized growth. Keep 'em coming!"

Jeff Devorse

Owner, John Maye Company Inc.

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The goal was simple: make John Maye impossible to ignore when serious packaging equipment buyers are doing their research.

Impact? Immediate Results with Lasting Transformation

The launch was an immediate success. The new digital infrastructure produced an instant and significant surge in organic visibility for key search terms.

Alt Tag: Gushwork Performance Dashboard view showing the dramatic and immediate improvement in John Maye's search engine optimization performance.

While this visibility growth was impressive, the most important numbers were the ones that directly impacted the business. Within the first 30 days, the new infrastructure delivered a powerful and immediate return:

• 13 qualified leads generated in the first month.
• 100% High-intent prospects as every lead was a genuine inquiry for packaging equipment.
• Consistent, 24/7 lead flow, operating continuously to capture prospects who were previously invisible.

Alt Tag: Gushwork Leads Dashboard view showing the 13 qualified leads John Maye Company received in the first 30 days.

The most important metric wasn't the 13 qualified leads we secured; it was the shift in conversation. 

Prospects who had previously been unreachable were now finding them online. They didn't ask "Who is John Maye?" They said, "We know who you are and found you through your website. We need your specific expertise." This allowed the sales team to pivot from inefficient cold outreach to productive conversations with warm, qualified leads. 

It fundamentally helped them with:

• Increased Sales Efficiency: The sales team was no longer wasting time on unqualified prospects.
• Competitive Advantage: Their professional online presence made them stand out from competitors.
• Wider Market Reach: The system started attracting leads from new areas within their service region.

This new digital foundation gave John Maye a scalable system for growth, a powerful competitive advantage, and a clear path to dominating their market for years to come.

What This Means for Your Business: The Race Has Already Begun

For years, a strong online presence was a competitive advantage. Today, with the rise of AI and an increasingly crowded digital landscape, it's a non-negotiable requirement for survival. Your competitors aren’t debating whether they need to be found online—they’re building the infrastructure to dominate search results and capture every available lead.

The choice is simple. You can continue relying on traditional methods and watch opportunities go to the companies that adapt fastest. Or, like John Maye, you can be proactive and build a digital engine that not only attracts customers but also secures your position for the future.

This isn’t just about getting 13 leads in a month. It’s about building a digital infrastructure against competitors, ensuring you control your own growth, and establishing a scalable system that will continue to deliver for years to come. The digital race has already begun, and the businesses that win it are the ones that take action now.

Ready to Build Your Digital Growth Story?