Case Studies
Activated Scale

How Activated Scale Turned AI Search into a Predictable Lead Channel

Hiring Agency
.
US

15+

Leads Every Month

12x

Growth in Website Visitors

150+

Mentions in AI Search

Activated Scale: What do they do?

Activated Scale connects companies with vetted US-based sales professionals through a fractional hiring model, from SDRs to VPs of Sales.

Sales makes or breaks a business. Companies know this - they're always searching for great talent, but traditional hiring takes months, costs thousands, and often misses the mark. Activated Scale saw this opportunity and asked: "What if companies could access elite sales talent without the hiring risks?"

Their network delivered results. But reaching companies who needed this solution? That was the next mountain to climb.

Our visibility shot up 12x in just 6 months with Gushwork. The quality of leads coming through search has completely changed our growth trajectory. And now our content is finally working for us, steadily bringing in qualified prospects.
Prateek Mathur
Founder of Activated Scale

How do they position themselves?

Sales talent should be simple. Need a sales leader? Get one for the time you need. Want a full team? Build it piece by piece.

Activated Scale makes this possible by connecting companies with sales experts at the right time. Their success isn't just about matching talent - it's about delivering real business impact.

Like many growing companies, Activated Scale faced a common challenge. Their monthly search impressions sat at 40,000, but not enough to reach the clients who needed their help most

The data showed three main gaps:

  • Limited visibility outside brand searches
  • Content that didn't quite match what buyers sought
  • Room to grow in sales recruitment search rankings

Small Changes, Better Results

Gushwork's approach centered on one goal: connect businesses to answers.

First, the groundwork:

  • Created 165 pages focused on real client questions
  • Built clear paths from searches to solutions
  • Fixed technical blocks that kept content hidden
  • Made each page speak directly to specific sales challenges

The results followed naturally:

  • Monthly visibility grew 12x from the starting point
  • Businesses found Activated Scale without knowing their name
  • Decision-makers started clicking through to key pages
  • Sales recruitment terms brought up Activated Scale on page one

Beyond The Numbers

The most meaningful change was straightforward: businesses looking for sales talent solutions began finding Activated Scale right when they needed help.

Many of these businesses have become valued clients. For others, we helped them explore options until they found their perfect fit. This aligns perfectly with our mission of facilitating meaningful connections and ensuring everyone finds their ideal solution.

Working with Gush has been amazing. They're part of the team and are invested in our success! From being virtually invisible to becoming the first result for fractional sales talent on Google has been amazing - Gushwork transformed how potential clients discover us.
Prateek Mathur
Founder of Activated Scale

And most of all, we are proud to work alongside Activated Scale, a partner that empowers startups to access incredible sales talent effortlessly, allowing them to accelerate growth.

As it turns out, putting helpful content in the right places does make a difference.

Gushwork for
Activated Scale
  • Achieved first-page rankings for high-intent industry search terms
  • Built a content foundation that consistently brings qualified leads.
  • 12x growth to 513,000 monthly impressions, delivering 3.88k visitors from search.

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