Surelock: What Do They Do?

Surelock Private Limited has been a pioneer in industrial fastening solutions since 1998. Based in India, they supply high-quality cable ties, security seals, stainless steel fasteners, and wiring accessories to industries ranging from telecom and solar to logistics, pharmaceuticals, and oil & gas.

Despite their long-standing reputation and product quality, Surelock faced a common challenge: their online presence wasn’t capturing the buyers actively searching for their products.

Before working with Gushwork:

• Offline Reputation, Limited Online Presence: Their reputation was built offline, through trade shows, cold calls, and ad campaigns.
• Invisible to Digital Buyers: Buyers searching online for durable, industrial-grade cable ties or tamper-evident seals couldn’t find them.
• Website Underperformance & minimal SEO efforts: Despite decades of manufacturing expertise, their website underperformed, and showed up in a few customer searches online. 

In short, the products were excellent, but digital visibility was nonexistent, leaving potential revenue on the table.

Turning Visibility Into Predictable Leads with Gushwork

Surelock’s website was attracting some attention, but not every visitor converted. Gushwork refined the approach, targeting high-intent buyers and consistently driving qualified inquiries.

• Continuous Optimization. Instead of guessing which content would work, Gushwork monitored buyer searches, competitor activity, and industry trends, then prioritized the topics and pages most likely to generate leads.
• Content That Connects. Pages were crafted to answer the exact questions buyers were typing into search engines (Google, Safari, Edge) or AI platforms (ChatGPT, Gemini, Claude). From product guides to industry use cases, every piece of content was designed to educate, engage, and convert.
• Visibility That Builds Over Time. Gushwork published pages continuously added new landing pages and blog posts, improving rankings for multiple keywords and reaching buyers at the right moment.
• From Pages to Leads. Within one month, Surelock received its first qualified lead from Google search, without paid ads. Today, they see a steady flow of 8–9 high-quality inquiries every month, complementing their existing ads and trade show efforts.
• Data-Driven Confidence. The approach eliminated guesswork. Every new page, update, and optimization step was backed by performance insights, creating a feedback loop that made the website increasingly effective at generating leads and driving revenue.

The timeline shows how Surelock’s website evolved from a virtually invisible channel to a steady, high-performing lead engine. 

Each content update, SEO fix, and optimization step built on the last, creating a predictable flow of qualified inquiries. The results weren’t just clicks — they translated into measurable business impact.

What does this mean for your business?

Your website can become a predictable lead engine.

Like Surelock, you can build a reliable source of qualified inquiries that drive real sales conversations.