H&H Design and Manufacturing: The Background

H&H Design manufactures custom industrial equipment for specialized manufacturing use cases. Their work spans multiple equipment categories with varying price points and long sales cycles. 

Historically, the business grew through referrals, repeat customers, and seasonal trade shows rather than online demand.

Starting Point: Zero Online Visibility, Zero Trackable Demand

When H&H Design and Manufacturing onboarded with Gushwork, their website was not a growth channel.  Their website looked like a PDF or more like a static brochure. 

Low website visitors who landed on the website through word of mouth or referrals, but 0 inbound website leads from Google searches, finding H&H Design organically in search results. No CTAs, no forms, no conversion paths. Content limited to images. The website hadn’t been meaningfully updated in years. 

Despite decades in business, Google had no reason to surface HH Design — and buyers had no way to discover or contact them online.

The Core Problem Gushwork Solved

This was not an “optimize what exists” problem. Gushwork had to create search visibility from scratch, build buyer-aligned pages without relying on ads, and enable inbound tracking where none existed. No traffic-first metrics. 

Only buyer-intent search → pages → leads.

Gushwork Deployed an Entire System For H&H Design

Gushwork executed a full inbound lead system automatically and continuously for H&H. It focused on H&H Design’s product offerings and buyer behaviors. The system worked in four interconnected layers:

AI-driven Market Research (Before Content Existed). Gushwork mapped 100+ buyer-specific keywords in HH Design’s entire industry landscape.

The system researched competitor websites, industry forums, and buyer search patterns to identify queries for industrial equipment. It prioritized online searches to form the baseline of content pieces. 

AI-powered Content & Page Creation. Once search demand was mapped, Gushwork generated, structured, and optimized 100+ content pages specific to these keywords. It generated product, category, and landing pages designed to rank and convert. 

It structured content to match how industrial buyers research online. It also ensured each page answered search intent while directing users toward actionable steps (requesting a quote, contacting sales, or exploring products).

AI-backed CMS (Content Management System) & Publishing System. The system automatically published pages using strategic SEO practices, tracked the performance of these pages, and ensured Google showed them on top of search results. 

AI agents that Lead Capture & Attribution. Gushwork’s AI ensures that traffic translates to actionable leads. It added CTAs and contact forms tied to specific queries. It also captured leads and attributed them directly to organic search behavior.

Results: From Zero to 4+ Qualified Leads in Weeks

For years, every lead required a referral, a trade show, or a phone call. The website generated nothing. 

5 days after Gushwork went live, the first inquiry arrived—a qualified manufacturer searching for exactly what H&H builds.

2 weeks in:

• 361 buyers finding H&H online
• 55,500 Google impressions—buyers seeing H&H when searching for industrial equipment
• 4 qualified leads from manufacturers who'd never heard of them

Today:

• 4-5 qualified inbound leads monthly
• A consistent pipeline from buyers actively searching for their solutions
• A website that finally works as hard as they do

These are real manufacturers with budgets in mind, reaching out because they found H&H at exactly the right moment online.

If Your Website Feels Invisible, Gushwork’s AI Makes It Discoverable

From static pages to measurable inbound demand, Gushwork’s AI turns websites into lead-generating engines.

We’ll show you how even a basic website can start generating qualified inquiries with Gushwork AI.