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For years, SEO has been all about adhering to Google's rules, optimizing for algorithms, and aligning with user intent. But things are changing.
Now, more people are turning to AI assistants like ChatGPT, Gemini, Perplexity, and Claude to obtain quick, clear answers, often skipping the search results altogether.
Today, 84% of marketers believe in using AI for SEO by aligning web content with users’ search intent. If your brand or content isn’t part of the answers these AI models deliver, you risk missing out entirely.
The new challenge? It's not just about ranking anymore. It's about getting into the AI-driven conversation.
Enter smart SEO prompts for ChatGPT.
Smart brands are using advanced AI prompts to fine-tune their content strategies and stay ahead of SEO trends.
In this article, we’ll dive into 25 SEO prompts for ChatGPT designed to help you create relevant, valuable content that ensures your brand stays in the spotlight.
AI tools like ChatGPT transform SEO by moving beyond ranking to becoming part of the direct answers AI delivers. Search today focuses on getting clear, context-rich responses, not just links.
To stay visible, you must optimize your content for both traditional SEO and AI systems, ensuring it’s accessible, current, and understandable. Being featured in AI-generated answers is now more important than ever to avoid fading from key conversations.
These language models enhance SEO by:
The speed and scale are remarkable, tasks that once took hours now take minutes. Your SEO strategy becomes more agile and informed with real-time SERP data integration.
Using AI effectively for SEO requires structured prompts that unlock sophisticated keyword research, technical SEO, content strategy, and link building. Each of these 25 prompts includes a strategic overview, detailed prompt, and actionable insights.
Long-tail keywords target specific user intents with less competition, enabling you to rank for a wider range of queries. This prompt uncovers keywords aligned with informational, transactional, or navigational intents to tailor relevant content.
Prompt:
List 15 long-tail keywords for the topic [insert main topic], ensuring a mix of informational, transactional, and navigational intents. For each keyword, provide:
Make sure the keywords are not generic or repetitive, and avoid overlapping phrasing.
Follow-up Prompt:
Using these 15 long-tail keywords you generated, group them by shared search intent and semantic similarity.
Targeting low-competition keywords in emerging niches lets you build authority quickly by filling gaps that competitors overlook. This prompt finds keywords and content strategies to capitalize on rising demand.
Prompt:
Suggest 10 niche keywords within the [insert industry] that have low competition and are underserved by major websites. For each keyword:
Ensure these keywords reflect untapped opportunities, not just low-volume queries
Follow-up Prompt:
For each of the 10 niche keywords, recommend a content plan that includes:
Effective PPC campaigns require targeting diverse, relevant keywords. This prompt produces synonym clusters aligned with intent, optimizing spend and improving campaign focus.
Prompt:
Give me 20 PPC keyword variants and synonymous search phrases around [insert main keyword].
Keep CPC practicality in mind; exclude keywords that are likely to inflate ad costs without a return on investment (ROI).
Follow-up Prompt:
From the keyword clusters you provided, select the top 5 most likely to convert. For each:
Voice search drives mobile and smart assistant queries, with over 72% of US consumers using it weekly for local businesses. Optimizing for conversational keywords and Google My Business is essential to capture high-converting traffic.
Prompt:
Generate 15 conversational voice-search questions related to [insert topic] that a user might ask a smart assistant (Google Assistant, Siri, Alexa).
Follow-up Prompt:
For the 5 voice search questions most likely to trigger a snippet:
Meta titles and descriptions are your search snippet’s frontline. This prompt creates multiple keyword-optimized tag options to maximize click-through rates and match searcher intent.
Prompt:
Create 5 SEO meta titles and description pairs for [insert keyword/topic].
Also ensure no keyword stuffing, the focus should be relevance and clarity.
Follow-up Prompt:
For the 5 meta title/description pairs, generate:
Fresh, relevant topics aligned with audience needs and trends keep content marketing effective. This prompt generates data-backed blog ideas that attract and engage readers.
Prompt:
Based on [insert industry or audience], suggest 12 blog post topics aligned with trending keywords or seasonal patterns from the last 90 days.
Follow-up Prompt:
From the 12 blog topics generated, select the top 3 based on search intent and freshness. For each, provide:
Using domain-specific terms and LSI keywords boosts content relevance and signals expertise. This prompt helps balance keyword use to enhance topical authority without stuffing.
Prompt:
List 25 LSI (Latent Semantic Indexing) terms, synonyms, and industry jargon relevant to the topic [insert topic].
This helps improve semantic richness for pillar pages and supporting articles.
Follow-up Prompt:
Using the 3 groups of keywords (beginner, technical, misunderstood):
Clear, structured content improves user engagement and SEO. This prompt provides actionable edits to enhance readability by refining sentence length, paragraph breaks, and overall flow.
Prompt:
Here is a sample paragraph on [insert topic]: [paste content].
Please avoid generic suggestions and make direct, actionable edits.
Follow-up Prompt:
Using the revised paragraph, evaluate its readability using the Flesch Reading Ease score and Hemingway app criteria.
Technical SEO ensures crawlability and site performance. This prompt identifies issues like broken links or slow loading and prioritizes fixes for better rankings and user experience.
Prompt:
Here is a list of technical SEO issues: [insert issues or crawl report summary].
Follow-up Prompt:
For each fix you recommended:
XML sitemaps optimize crawl efficiency for complex sites by categorizing URLs by content type and priority. This improves crawl budget allocation and indexing speed.
Prompt:
Using the following list of URLs: [insert URLs], generate an XML sitemap.
Also suggest how to keep the sitemap updated automatically for a dynamic content site using tools or CMS plugins.
Follow-up Prompt:
Using the sitemap you generated:
Schema markup enhances the visibility of rich results, while AMP accelerates mobile page loading. This prompt guides creation of detailed structured data and AMP setup for better SEO performance.
Prompt:
Create detailed JSON-LD schema markup for a blog post titled [insert blog post title].
Follow-up Prompt:
Validate the JSON-LD schema using Google's Structured Data Testing Tool.
Well-optimized meta titles, descriptions, and anchor texts improve relevance signals and enhance internal link equity flow.
Prompt:
I need 10 SEO-optimized meta titles and meta descriptions for different subpages targeting [insert primary keyword or theme].
Follow-up Prompt:
Using the anchor text list, create a map:
Strong internal linking strengthens site architecture, while high-quality backlinks boost authority and rankings. Identifying both opportunities ensures a holistic SEO approach.
Prompt:
Analyze this article: [insert blog URL or title].
Focus on links that boost topic authority and traffic quality.
Follow-up Prompt:
Based on the 7 external sites identified, write 3 email pitch templates for guest post, broken link replacement, and co-branded content outreach.
Targeted guest blogging and influencer outreach build backlinks and traffic. This prompt helps create topic ideas and pitches tailored to specific audiences for better acceptance.
Prompt:
List 5 guest post topic ideas related to [insert niche] tailored to fit the audience of [insert target blog or influencer].
Follow-up Prompt:
Pick 2 of the 5 pitches and expand them into full guest blog outlines:
Backlinks remain crucial in 2025, with 68% of SEO professionals prioritizing them. Personalized outreach tailored to bloggers, journalists, and business owners boosts link acquisition by showing relevance and mutual value.
Prompt:
Create 3 distinct outreach email templates to build backlinks to a resource page titled [insert resource name].
Follow-up Prompt:
Based on the 3 outreach templates, rewrite each with a tone variation:
An optimized Google My Business profile enhances local SEO, driving visibility in map packs and local search. Strategic keyword use further improves local discovery.
Prompt:
Audit the Google Business Profile for [insert business name].
Follow-up Prompt:
Use the local keyword list to:
Voice search requires natural, concise answers formatted for featured snippets. Optimizing for these queries increases visibility on voice platforms and emerging search methods.
Prompt:
List 7 commonly asked voice queries related to [insert niche or service].
Follow-up Prompt:
Turn the 7 answers into structured snippets using HTML/Markdown with H2 > Short Answer > Optional 'Learn More' Link.
Consistent and accurate business listings across directories enhance local SEO trust signals. Auditing existing citations and adding authoritative listings strengthens local rankings.
Prompt:
Audit business listings for [insert business name] across major platforms (e.g., Google, Bing, Yelp, Facebook, JustDial).
Follow-up Prompt:
Create a quarterly citation management SOP:
Staying updated on Google algorithm changes helps timely SEO adjustments. This prompt summarizes updates and highlights risks and opportunities for your industry.
Prompt:
Summarize the latest Google algorithm update (name/date).
Follow-up Prompt:
From the 5 action items you suggested, turn each into a mini project plan:
FAQ schema markup enhances search appearance with rich results, increasing click-through rates and user satisfaction. Proper implementation and testing are essential.
Prompt:
Write JSON-LD schema markup for an FAQ block on the topic [insert topic] with 6 clearly phrased questions and answers.
Follow-up Prompt:
Convert the JSON-LD FAQ block into structured HTML for fallback (non-schema) use
Keyword mapping prevents cannibalization and targets unique terms per page. Gap analysis finds keywords competitors rank for but your site doesn’t.
Prompt:
Review my site’s content (structure provided or link list) for keyword cannibalization issues around [insert keyword/topic cluster].
Follow-up Prompt:
Create a content action map:
Planning content around keyword seasonality aligns publishing with user interest peaks, maximizing traffic and engagement. Ongoing performance tracking refines scheduling.
Prompt:
Build a 6-month SEO content calendar for [insert industry or niche].
Follow-up Prompt:
Using the calendar, suggest promotional tie-ins for each post based on industry seasonality
Topic clusters and pillar pages organize content thematically, signaling authority and improving rankings for core and related topics.
Prompt:
Create a topic cluster strategy for the core topic [insert main topic].
Follow-up Prompt:
Create pillar and cluster content briefs:
Targeting localized multilingual keywords supports international SEO growth. Cultural adaptation ensures content resonates authentically in each market.
Prompt:
For the main keyword [insert English keyword], generate localized keyword variants in [insert target language(s)].
Follow-up Prompt:
Using the localized keywords, rewrite meta tags for 3 regions or languages
Proactively identifying upcoming SEO trends and rising keyword positions yputs ou ahead of competitors. Using AI-driven forecasts helps tailor content strategies to future user needs. This prompt uses market data to anticipate change.
Prompt:
Based on current market signals, user behavior, and AI analysis, predict 5 SEO trends likely to grow over the next 12 months in [insert industry].
Follow-up Prompt:
For the 5 forecasted keyword clusters:
Using these smart prompts, you can simplify keyword research and uncover valuable insights easily. But ChatGPT’s benefits go beyond that. Let’s explore how it enhances your entire SEO workflow.
ChatGPT saves time on repetitive tasks, ensures content consistency and accuracy, and provides fresh ideas and insights. Here are the essential benefits to make your SEO process more efficient and effective.
1. Time savings: Routine tasks like keyword research, content briefs, and audits are done in a fraction of the time, freeing you up for strategic work.
2. Consistency: AI always aligns your content structure, keyword placement, and formatting with best practices.
3. Creativity: ChatGPT offers fresh perspectives and new keyword angles when you hit a wall, helping you break out of creative ruts.
4. Data-driven decisions: With the right prompts, you get insights based on the latest search trends and real-time data (especially with tools that integrate live sources).
5. Quality control: AI can proofread, check grammar, and ensure your content is error-free, boosting readability and rankings.
While integrating ChatGPT into your SEO workflow offers several advantages, it’s equally important to recognize its limitations.
ChatGPT is a powerful tool for content creation and idea generation, but has limitations in SEO applications. Relying solely on it without specialized SEO tools and human expertise may restrict your results. Here are the main limitations to keep in mind:
1. No Access to Real-Time Search Data
ChatGPT uses static training data without access to live search analytics, so it can’t provide current keyword volumes, competitor rankings, or user behavior insights critical for SEO decisions.
2. Lack of Awareness of Algorithm Changes
Search engine algorithms change frequently. ChatGPT doesn’t update in real time, limiting its ability to reflect the latest ranking factors or penalties in its advice.
3. Inability to Perform Competitive Backlink Analysis
Backlink strategies require detailed audits and link quality assessments. ChatGPT can’t crawl the web or evaluate backlinks, so it can’t identify valuable or harmful links.
4. Generic SEO Guidance Without Customization
While it offers SEO best practices, ChatGPT cannot tailor strategies to a website’s unique technical setup, content goals, or niche without human input and specialized tools.
5. Limited Technical SEO Diagnostics
Deep technical audits, such as site speed, structured data, canonical issues, and crawl errors, require tools ChatGPT can’t perform directly.
6. Potential for Outdated or Incomplete Information
With a fixed knowledge cutoff, ChatGPT may offer outdated tactics or miss emerging SEO trends, so always cross-check with current industry sources.
Overall, ChatGPT is a helpful assistant for brainstorming and drafting SEO content, but for best results, it should be used alongside up-to-date data, expert guidance, and dedicated SEO tools.
At Gushwork, we have been building tools that help businesses stand out in AI-powered search and conversation. Their recent advancements focus on making brands visible, trusted, and referenced by leading LLMs that power today’s search and discovery experiences.
Here’s a look at some of the standout modules from Gushwork’s latest suite:
This module shows your brand’s position across AI platforms like ChatGPT, Gemini, and Perplexity. Track mentions, context, and sentiment to understand your visibility and how you compare to competitors.
Audit AI citations from your site, verify their accuracy and authority, and get guidance to improve credibility and reach. Ensure your brand is referenced when AI models recommend solutions.
AI Query Insights reveals buyers’ questions, emerging topics, and content gaps. This lets you align SEO and content strategies with real demand, ensuring you create what people and AI actively seek.
The LLMs.txt Auto-Updater creates and updates a file listing key resources and crawler rules at your domain root, ensuring AI models always see your latest content and critical pages.
Our approach goes beyond visibility; it helps AI understand, trust, and recommend your brand. As search evolves, these tools ensure you're easily found, cited, and preferred in an AI-driven world.
For those already harnessing advanced SEO tools, you’re already leading the way in an industry that thrives on adaptability. But if you are a beginner, now’s the time to rethink your SEO approach.
Appearing in search results isn’t enough. In an AI-first world, your content must offer the answers people trust and act on. Try and implement these 25 smart SEO prompts to solidify your brand’s authority and relevance and lead the way in AI-driven SEO.
But if you're already a Gushwork customer, you already have a competitive edge. Why?
Because starting June 2025, our Pro Package customers will receive default access to select features of the AI Visibility Suite, with a phased rollout to Growth Package customers in the subsequent months.
Are you ready to take the next step? The future of SEO is here, and those who adapt now will define it. Book a call today!