You handle drywall installation and repairs, but attracting new clients can be tricky and relying on word-of-mouth can only go so far.

Mobile marketing can help put your business in front of the right people at the right time. With just a few simple steps, you can make sure your services are easy to find when local customers need them.

Here’s how mobile marketing can help:

  • Get Found: Ensure your business appears when people search for drywall services.
  • Target Locally: Show up in local searches and connect with people nearby who need your help.
  • Bring in More Work: Use simple strategies to get more projects with less effort.

Next, this guide will walk through the exact steps on how to use these tools to start getting more business.

Step 1: Turn Your Website into a Mobile-Friendly Lead Generator

Most of your customers are on their phones, so if your website isn’t mobile-friendly, you’re already losing business. Mobile optimization is an essential tool for turning your website into a lead generator. 

When a potential customer looks for drywall services, they want to quickly find your contact information and get an easy way to book your services. A mobile-optimized website ensures your visitors aren’t frustrated by slow loading times or hard-to-navigate pages.

  • Simple Changes with Big Impact: Start with a responsive design that adjusts your layout for any screen size. Make sure your calls-to-action (CTA), like “Get a Free Estimate” or “Book Now,” are visible and clickable on mobile devices.
  • Speed is Key: Faster loading times often lead to better engagement and more completed actions. Google Lighthouse (via Chrome DevTools or PageSpeed Insights) can help you check your site’s performance.
  • Clear CTAs: Make it easy for visitors to take the next step, like scheduling an appointment or requesting a quote. Don’t make them search for what to do next.

Step 2: Use Local SEO to Dominate Your Service Area

Remember the last time you searched for a local service on your phone. How easy was it to find the right business? For your drywall business, local SEO is the key to showing up in those crucial search results. 

By focusing on local keywords like “drywall repair in Miami” or “drywall installation near me,” you ensure that when customers are looking for your services, your business is the first one they find.

  • Claim Your Listings: Start by optimizing your Google My Business and Apple Business Connect profiles with accurate details, including your hours, location, photos, and services.
  • Customer Reviews Matter: Reviews are a big deal for your rankings. Encourage happy clients to leave reviews and make sure those positive words are easy for others to see.
  • Stay Consistent: Keep all your online profiles, from social media to directory listings, consistent and up-to-date. A discrepancy in your business details can confuse potential clients and hurt your SEO efforts.

Must Read: Stop Being Invisible! Local SEO Will Get Your Remodeling Business the Recognition It Deserves

Showing up locally should not feel confusing.

Strong local SEO starts with the right pages, the right keywords, and content that speaks clearly to your service area.

Fix Local Visibility

Step 3: How to Leverage Social Media for Credibility & Engagement

Social media is one of the best ways to show potential clients your work. Facebook, Instagram, and Twitter can help you build trust with your audience while showcasing your drywall expertise. 

Sharing before-and-after photos, customer reviews, or time-lapse videos of your projects can build social proof and help you stand out.

  • Facebook: Post project updates and client testimonials to show the quality of your work. Engage with your local community by tagging local businesses or using location-based hashtags like #DrywallLosAngeles.
  • Instagram: Use before-and-after visuals, and short video clips that show your work in action. Make it personal, show the team in action, and make your followers feel like they’re part of the process.
  • Twitter: Share quick tips, drywall maintenance advice, or industry news. Hashtags like #HomeImprovement or #DrywallExperts will help extend your reach.

Step 4: Get Found with Paid Ads on a Limited Budget

Paid ads like Google Ads or Facebook Ads are effective because they capture demand that already exists. The beauty of paid search ads is that you can target people who are actively looking for your services, meaning your marketing dollars go further.

  • Start Small: Use geo-targeting to show your ads only to people in your service area. Target local keywords like “drywall repair in Chicago” or “affordable drywall near me.”
  • Optimize for Conversion: Create landing pages that speak directly to the person who clicked your ad. Have a clear CTA like “Get Your Free Quote Today” or “Schedule Your Appointment Now” to increase conversion rates.
  • Track Results: Use campaign tracking to measure the effectiveness of each ad. Adjust your budget to allocate more to what’s working best.

Must Read: Handyman Services: 6 SEO Tips to Get You Noticed, No Tools Required!

Step 5: Build Strong Client Relationships with SMS Marketing

When it comes to staying in touch with clients, SMS marketing offers the best of both worlds: it’s personal, direct, and highly effective. 

A simple SMS reminder about an appointment or a follow-up message about a job can strengthen your relationship with your clients and ensure they return.

  • Easy Opt-ins: Encourage clients to opt-in to your SMS list either through your website or at the end of a project.
  • Short and Sweet: Keep your messages clear and to the point. For example, “Hi Sarah, it’s Elite Drywall Services reminding you about your appointment tomorrow at 10 AM. See you then!”
  • Track Engagement: Use SMS to follow up and ask for reviews, or send special offers for maintenance services.

Step 6: The Value of Client Reviews & Referrals in Growing Your Business

People trust reviews. That’s why client reviews on platforms like Google and Apple Business Connect are so valuable for drywall businesses. 

Happy clients can help you get more business by spreading the word about your quality service. It’s a powerful, cost-effective way to grow your reach.

  • Ask for Reviews: After completing a job, send clients a friendly follow-up SMS or email asking them to leave a review. Reviews influence decisions after someone already knows you exist.
  • Referral Program: Offer small incentives for clients who refer new business to you. A $25 discount for every referral can quickly add up.
  • Leverage Testimonials: Showcase positive reviews on your website, social media, and in ads. Real feedback from happy clients is one of the best ways to attract new leads.

Step 7: Engage Clients with Regular, Value-Driven Email Campaigns

Email marketing still holds its place as one of the most effective ways to keep clients engaged. By offering useful content, like drywall tips, seasonal promotions, or maintenance reminders, you can stay top-of-mind with your clients long after the job is done.

  • Content Ideas: Share tips on drywall care, how to spot damage, or maintenance reminders that will encourage your clients to come back for future services.
  • Personalized Emails: Personalize your emails to individual clients based on their service history. For instance, a client who had drywall installed last year might appreciate a seasonal inspection reminder.
  • Automation: Use tools like Mailchimp to set up automated email sequences that help you stay in touch with past clients without extra effort.

Step 8: Track Your Success with Simple Analytics

Tracking your results is important to improve. Use tools like Google Analytics and Facebook Ads Manager to track what’s working and adjust your strategy.

  • Track Metrics: Measure metrics like conversion rates, how many people click your ads, and how many requests for quotes you get.
  • Review KPIs: Simple key performance indicators (KPIs) like client bookings and lead generation will show you if your marketing efforts are working.
  • Adjust Strategies: Use the data to adjust your budget, refine your messaging, and make better decisions.

Step 9: Scale Your Marketing Without Increasing Your Budget

As your business grows, scaling doesn’t have to mean spending more. Repurpose content, increase your budget gradually, and focus on retaining clients.

  • Repurpose Content: Take your best-performing content, like before-and-after photos or client testimonials, and share it across different platforms.
  • Focus on Referrals: The best leads often come from existing clients. Make sure your referral program is front-and-center in your marketing efforts.
  • Sustain Growth: Offer value-added services like drywall inspections to increase client retention and keep the revenue flowing.

Must Read: How a Building Material Supplier Cut Lead Costs 42% - The Digital Marketing Strategy You Can Use

Start Simple, Scale Smart, and Keep Improving

Mobile marketing offers drywall businesses a clear path to growth, without the need for a big marketing team. By starting small with the right tools, like mobile optimization and local SEO, you can begin seeing results quickly and efficiently. 

The key is consistency: track your progress, refine your approach, and scale smartly as your business grows.

To drive lasting success, it’s crucial to focus on SEO and content strategy. Begin with simple changes, optimize your website for mobile, target local customers, and create content that speaks to their needs. Measure what works, adjust as needed, and keep building from there.

Your drywall business can start seeing more leads and better visibility today.

Achieve this with a focused SEO and content approach by Gushwork, designed for growing service businesses like yours.

Book a Free SEO Consultation